Advertised product: ForteBank
Name: Bank+Mice. Story about kindness
Agency: RA Kombinat
Idea
Case: Astana is one of the coldest capitals in the world. Winter in 2018 was even colder due to frequent snowstorms. Two mice fleeing from the frost were found in an ForteBank ATM during collection after one of those snowstorms. Problem: Amateur video, which shows the logo of the bank got into the Internet and media. Appeared the risk that Forte ATMs would become unreliable. Solution: To transform reaction to the newsbreak into something positive for the bank. We decided to make a story about kindness: we found these mice, bought a cage and housed them in ForteBank. Built a house for the mice, bought food, washed, looked after - and posted it all on bank profile pages on social networks.
Credits
Marketing Director: Anton Kim
Senior Marketing Direction Expert: Nurzhan Makhmudov
Agency: Kombinat
Creative Director: Nikita Yermolayev
Copywriter: Yuliya Romanova
SMM Manager: Roman Arkhipov
Producer: Yelena Dmitriyeva
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