International
Vineet Gupta, CEO DDB Mudra Group: Cea mai mare schimbare în lumea digitală din ultimii ani este autenticitatea
Errol Baran, BBC: Oriunde alege publicul să consume produsul nostru, trebuie să fim acolo, să avem o poziție și o voce în acel mediu
A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”
[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more
[Juratii FIBRA #2] Aitor Borras (apple tree communications): Putem vorbi despre rezultatele numerice ale campaniei, despre ROI sau despre ce vreti, dar am nevoie de mai mult
A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”
A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”
A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"
A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”
A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”
[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising
[Juratii FIBRA #2] Howard Finkelstein (Wieden + Kennedy New York): Festivalurile sunt grozave, dar nimic nu se compara cu recunoasterea unor oameni carora nu le pasa catusi de putin de publicitate



























