IvathermAnunt valabil pana la data de 2026-03-15
Companie: Ivatherm
Specializare: Strategie, Project Manager, Marketing, Digital, Creative, Content
Tip job: At The Office
Nivel: Senior
XTALENT is a high-touch executive search and leadership advisory firm connecting and developing leaders with forward-thinking organizations. We also support CEE companies in international expansion and facilitate the repatriation of Eastern European professionals from the diaspora.
XTALENT was retained by Ivatherm to identify and attract a Creative Director to lead and shape the creative and copy direction, translating medical-grade science into compelling storytelling that elevates brand equity and supports international growth.
Ivatherm (€12M revenues | 70 people | 70 products | 18 countries | 3 continents) is an international dermocosmetics company founded in 2005 with strong European roots and global ambitions.
With a growing presence in Europe, the Middle East, Asia, and Latin America, Ivatherm blends medical credibility with natural ingredients, offering high-efficacy products tailored to skin conditions like sensitive skin, acne, rosacea, seboreic dermatitis, eczema, or aging skin.
Creative Director @ Ivatherm
This role sets the creative soul of Ivatherm. The Creative Director will shape how the brand looks, sounds and feels across all markets and will elevate the company’s storytelling through world-class senior copywriting. The person will translate science into desire, benefits into emotion, and strategy into magnetic narratives.
Reporting to the Founder and CEO, the Creative Director will coordinate the Art Director, Digital, Social Media & Graphic Design teams and will collaborate with Marketing, Sales, Export departments and external agencies.
Location: București, Ermil Pangratti / Charles de Gaulle area
Responsibilities
Brand Creative Leadership
- Define and own the global creative direction (visual identity + verbal identity).
- Build a cohesive brand voice across markets and channels.
- Turn complex dermo-cosmetic science into clear, emotional, premium messaging.
Content, Copy & Campaigns
- Develop breakthrough creative concepts supported by strong copywriting.
- Write or supervise high-impact copy for campaigns, packaging & claims, website & e-commerce, social media and founder storytelling.
- Create strong creative territories for new product launches.
- Supervise all content production (video, photo, design).
Senior Copywriting Expertise
- Craft persuasive, premium, science-backed messages.
- Master long-form & short-form formats.
- Build and maintain the Ivatherm tone of voice.
- Ensure clarity, precision and originality across all communications.
Team Leadership
- Lead Social Media, Designers, Art Director and Video/Content teams.
- Foster a culture of experimentation, creativity, and quality.
Cross-Functional Collaboration
- Work with Marketing, Digital, Export and CEO to align brand strategy and messaging.
- Manage agencies and external creatives.
- Ensure creative supports commercial goals.
The Person
- 5–10+ years in creative or copywriting leadership roles in beauty/luxury/consumer brands.
- Strong senior copywriting ability: conceptual, persuasive, emotional, precise.
- A portfolio that blends strategy, creativity, and premium aesthetic.
- Excellent understanding of beauty/science storytelling.
- Leadership style based on clarity, warmth, and creative rigor.
- Entrepreneurial spirit and a proactive, can-do attitude.
- Passion for skincare, beauty, or health-related innovation.
- Fluent in Romanian and English.
