[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA

[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA

Campaign Summary

Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based on real statistics - in this population growth rhythm, 18 years from now, only 1 in 3 people will have access to the bare necessities of life: air, water and food -- the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.

 

Board

INFO:

Project Title: Think Ahead 
Brand: Billy Boy
Client: Start SA

 

Credits:

Agentie: Leo Burnett 

Razvan Capanescu / Chief Creative Officer
Semida Duriga / Senior Copywriter
Raluca Bararu / Senior Art Director
Semida Duriga / Creative Catalyst
Raluca Bararu / Illustrator

Agentie de media: Starcom MediaVest Group

Alina Stanescu / Print & Radio Manager

 

Premii obtinute la Premiile FIBRA #1:

Gold FIBRA / Think Ahead / 4.2 CRAFT - Best Illustration 

Silver FIBRA / Think Ahead / 3.2 PRINT - Indoor & In-store

Aboneaza-te la newsletterul IQads cu cele mai importante articole despre comunicare, marketing si alte domenii creative:
Info


Starcom MediaVest

Agentia Starcom MediaVest Group este parte din cea mai mare retea de media din lume, SMG Worldwide, si din grupul de comunicare Leo Burnett. Infiintata in 2000, Starcom este prima agentie de media din Romania... vezi detalii »

Leo Burnett

Leo Burnett Romania este unul dintre cele mai prestigioase nume din industria de marketing si comunicare din Romania. In mod constant o agentie de top, Leo Burnett a reusit de-a lungul timpului sa creeze lideri... vezi detalii »

Festivaluri

Subiecte

Sectiune



Related