[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA

[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA

Campaign Summary

Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based on real statistics - in this population growth rhythm, 18 years from now, only 1 in 3 people will have access to the bare necessities of life: air, water and food -- the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.




Project Title: Think Ahead 
Brand: Billy Boy
Client: Start SA



Agentie: Leo Burnett 

Razvan Capanescu / Chief Creative Officer
Semida Duriga / Senior Copywriter
Raluca Bararu / Senior Art Director
Semida Duriga / Creative Catalyst
Raluca Bararu / Illustrator

Agentie de media: Starcom MediaVest Group

Alina Stanescu / Print & Radio Manager


Premii obtinute la Premiile FIBRA #1:

Gold FIBRA / Think Ahead / 4.2 CRAFT - Best Illustration 

Silver FIBRA / Think Ahead / 3.2 PRINT - Indoor & In-store

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