Oxygen, one of the largest independent integrated communications agencies in Romania, is expanding its regional footprint with a new office in Athens. The new Oxygen office is the result of a stragegic partnership with an existing integrated agency with over a decade of experience on the Greek market and reflects the growing importance of the Romania-Greece corridor in the economic landscape of Southeast Europe.
In recent years, bilateral economic relations between Romania and Greece have strengthened steadily, with trade volumes now exceeding EUR 2 billion annually (Eurostat). This upward trend illustrates how closely the two economies intersect across sectors such as energy, infrastructure, FMCG, retail or technology, further reinforcing the strategic relevance of Oxygen’s expansion into the Greek market.
“Our decision to expand with an office in Athens by aquiring a stake in a company with a proven track record on the Greek market is an investment in the growth of our agency and a reflection of the region’s development potential. The new office will serve existing clients, but will also be a hub for ambitious Romanian businesses aiming to expand abroad. Furthermore, with a strong footprint in the two countries, Oxygen’s Bucharest, Cuj-Napoca and now Athens offices will benefit from strong synergies across teams and expertise.”, Tereza Tranakas, CEO Oxygen.
Oxygen Athens brings a portfolio of top-tier Greek and international brands and offers fully integrated communication services with a strong know-how in technology & digital. The team’s experience in FMCG, gaming, retail, beauty, FMCG and telecommunications complements the agency’s existing capabilities and strengthens its ability to interpret regional trends with accuracy.
Oxygen is an independent integrated communications agency with operations in Bucharest, Cluj-Napoca and Athens. With nearly two decades of experience across multiple industries and markets, the group combines local insight with cross-market coordination to support organisations navigating increasingly interconnected business environments. Oxygen’s mission is to support the sustainable growth of brands and businesses through creativity, strategy and results-driven campaigns. Its client portfolio includes companies such as Vodafone, Anytime, BYD, PPC, Globalworth, BEKO, Avon, STRABAG, Băneasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA, Vista Bank, Selgros, Xiaomi, Antenna Group, Hesburger and La Lorraine.
