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[AdStory] Luke Sullivan: If you’re not innately curious, why did you even get out of bed this morning?
[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas
[AdStory] Selim Ünlüsoy (Leo Burnett Moscow): These days I find convincing a client to do something brave more rewarding than getting awards
[AdStory] George Tannenbaum (R/GA): I love advertising. Not every day, but four days out of ten. Or maybe 12.
[AdStory] Paul Arnold: "I decided I wanted to work in advertising when I realised the most beautiful women worked in this industry"










![[Studiu de caz] X3 Rebranding, campanie de improspatare a propriei imagini](https://media.iqads.ro/2013/03/photo-large-25291-cover-410.jpg)




![[AdStory] Olivier Altmann (Publicis Worldwide) and his office facing Champs Elysee](https://media.iqads.ro/2013/01/photo-large-24916-cover-410.jpg)










