CONTEXT:
Everyone loves a new McDonald’s banger burger. During the last several months, we had lots of new releases that took our fans by storm. But the spotlights can only be so many, right?
While new entries were enjoying their success, the iconic Big Mac lost some of its appeal. A product as big as the Big Mac needed to regain its prestige.
That is why we came up with not one, but 3 Big Macs, from Junior to Grande, from small craves to real hunger. Now there was a Big Mac for everyone. But how do we make them seen?
This funny scale of three dimensions inspired a fantastic world where everything came in three versions: the small one, the original and the big one.
Famous comedian Mihai Bobonete became a real life demo of this, meeting his Junior and Grande versions inside an amusing TV ad. Every visual in this campaign made fans pinch themselves to be sure they’re not seeing triple.
After this, Big Mac regained its popularity and even won some new, younger audiences that found their one after trying the special versions of the iconic burger.
