Accessibility

Una dintre cele patru mari conditii (impreuna cu actionabilitate, masurabilitate si substantialitate) pentru o segmentare corespunzatoare de marketing; prin accesibilitate se intelege ca segmentul vizat trebuie sa poata fi atins si servit corespunzator de sistemul de distributie si promovare al companiei.

One of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation; accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the company's promotion and distribution system.

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