Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.



![[UPDATE] Reintoarcerea la vorbirea normala, promovata in cel de-al doilea spot al campaniei Samsung](https://media.iqads.ro/2012/09/photo-large-24186-cover-410.jpg)





![[AdStory] Will Rust (Ogilvy Group Cehia): Nu cred in brainstorming si urasc termenul. Sugereaza ca in 80% din timpul petrecut la munca oamenii nu vin cu idei](https://media.iqads.ro/2012/09/photo-large-24119-cover-410.jpg)
![[La Birou] Agentia the Syndicate, unde proiectele sunt before the line si after the line](https://media.iqads.ro/2012/09/photo-large-24103-cover-410.jpg)





![[UPDATE] Prima campanie TV pentru eMAG, semnata de agentia WOPA](https://media.iqads.ro/2012/09/photo-large-24075-cover-410.jpg)
















