Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.



















![[AdLife] Mihai Coliban: "Pacat ca in Rusia nu-l stie nimeni pe Seinfeld si nu pot sa 'pop up Seinfeld related jokes'"](https://media.iqads.ro/2012/08/photo-large-23881-cover-410.jpg)




![[IQads Kadett] Cercetarea nu e dusmanul creatiei, incearca doar sa o ajute](https://media.iqads.ro/2012/07/photo-large-23821-cover-410.jpg)










