Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
![[UPDATE] McCann Erickson la Cannes Lions 2011: 2 Grand Prix si 2 Gold Lions la Promo&Activation si Direct, 2 Bronze Lions la PR, un Silver la Media, Titanium si Gold la Integrated pentru "American ROM"](https://media.iqads.ro/2011/06/photo-large-14422-cover-410.jpg)
![[Update] Papaya semneaza campania "Scandia Sibiu - Bunatati romanesti cu dichis. Ca la 1922": rebranding si doua noi sortimente](https://media.iqads.ro/2011/06/photo-large-14358-cover-410.jpg)
![[Update] Draftfcb a realizat campania aniversara Nivea "100 DE ANI. GRIJA PENTRU PIELE. PENTRU VIATA”](https://media.iqads.ro/2011/05/photo-large-14292-cover-410.jpg)
![[UPDATE] Castigatorii din Romania la EMEA SABRE AWARDS 2011: The Practice, Nicola Porter Novelli, McCann Erickson](https://media.iqads.ro/2011/05/photo-large-14277-cover-410.jpg)
![[Update] Pentru Millennium Bank, Pukka dezvolta concursul de UGC care incurajeaza participantii sa faca in casa activitatile pe care le-ar face in mod normal afara](https://media.iqads.ro/2011/05/photo-large-14267-cover-410.jpg)
