Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.




![[SMARK KnowHow: Marketing Research 2011] Metode inovatoare de cercetare: rafturi virtuale, asocierea brandurilor cu imagini si neurostiinta](https://media.iqads.ro/2011/06/photo-large-14440-cover-410.jpg)
![[SMARK KnowHow: Marketing Research 2011] Shopper Trends: despre intelegerea cumparatorului cu specialisti de la GfK Romania, Daedalus Group, Grey - G2 si Saatchi & Saatchi X](https://media.iqads.ro/2011/06/photo-large-14437-cover-410.jpg)
![[UPDATE] Campania de promovare a concertelor "Ursus Evolution" este semnata de Publicis](https://media.iqads.ro/2011/06/photo-large-14435-cover-410.jpg)
![[UPDATE] McCann Erickson la Cannes Lions 2011: 2 Grand Prix si 2 Gold Lions la Promo&Activation si Direct, 2 Bronze Lions la PR, un Silver la Media, Titanium si Gold la Integrated pentru "American ROM"](https://media.iqads.ro/2011/06/photo-large-14422-cover-410.jpg)




![[Update] Papaya semneaza campania "Scandia Sibiu - Bunatati romanesti cu dichis. Ca la 1922": rebranding si doua noi sortimente](https://media.iqads.ro/2011/06/photo-large-14358-cover-410.jpg)













