Termen folosit cu referire la orientarea unei organizatii care a format un departament separat care sa monitorizeze activitatile de marketing, dar care nu este constient total de filosofia de marketing.
A term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.




![[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows](https://media.iqads.ro/2017/09/caseyrand-headshot-cover-410.jpg)

![[Strategul si juniorii] Ana-Maria Olaru (Ogilvy Romania): Pentru un junior din strategie, nu backgroundul e cel mai important](https://media.iqads.ro/2017/08/ana-maria-olaru-cover-410.jpg)


![[Emigrati in digital] Gabriela Nanu (Centrade | Cheil): Digitalul nu este ATL. O diferentiere pe scurt: ATL = monolog, Digital = dialog](https://media.iqads.ro/2017/05/gabriela-nanu-cover-410.jpg)







![[Directoarea de creatie] Eugen Suman (Kubis Interactive): "Fetele sunt directorii de creatie legendari ai viitorului, oricat de mult nu le-ar conveni unor barbati speriati pentru scaunul lor"](https://media.iqads.ro/2016/08/eugen-full-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Kort Design - Company ReDesign / Minus22 / Minus22](https://media.iqads.ro/2016/05/untitled-design-71-cover-410.jpg)




![[CV de agentie] Victor Pantea, The Mansion Advertising: Suntem o agentie medie, dar cu ambitii mari](https://media.iqads.ro/2015/10/poza-victor-cover-410.jpg)
![[CV de agentie] Roxana Memetea: Am pus accent pe evolutie si pe dezvoltarea competentelor digitale ale fiecarui membru al agentiei](https://media.iqads.ro/2015/10/roxana-memetea-cover-410.jpg)





![[Dac-ai fi PR la Protein World] Ana-Maria Diceanu (GMP PR): Orice controversa duce pe moment la cresterea vanzarilor, fiindca ii va activa atat pe adepti, cat si pe cei care "urasc" brandul](https://media.iqads.ro/2015/04/swswswsww-cover-410.jpg)










