Cei mai buni dintre cei buni. Marii castigatori ai Premiilor FIBRA #2: McCann Worldgroup Romania este Agentia Anului, URSUS Breweries este Clientul Anului 2017

Cei mai buni dintre cei buni. Marii castigatori ai Premiilor FIBRA #2: McCann Worldgroup Romania este Agentia Anului, URSUS Breweries este Clientul Anului 2017

Din totalul celor 322 de inscrieri organizate in 14 categorii si 42 de sectiuni competitionale, cumuland proiecte realizate pentru peste 90 de branduri si inscrise in competitia FIBRA de peste 45 de agentii, cei 8 jurati internationali de la a doua editie a Premiilor FIBRA au acordat: 6 premii Grand FIBRA, 16 premii Gold, 22 premii Silver si 31 de premii Bronze. 

Pe baza acestora, in 2017, Agentia Anului este McCann Worldgroup Romania, Clientul Anului este URSUS Breweries. 

Campaniile premiate care apartin de McCann Worldgroup sunt urmatoarele: Mega Image - "Veggie Heroes", Virgin Radio - "Play It Safe", KFC - "Christmas Bucket", KFC - "WI-FI Tests" Vodafone - "Live From A Different World", Coca-Cola - "My Closest 200 Friends", Radio 21 - "Mono",  ROM Anthem - "ROM Autentic", Fundatia Renasterea - "Brave Cut" si Untold Festival  - "Transilvania All-Inclusive".

Proiectele premiate realizate de URSUS Breweries sunt Grolsch - "Grolsch Awake Experiment", URSUS - " URSUS Escape Room LIVE", Timisoareana Nepasteurizata - "The Brewer's Secret".

Campania "Live. From a Different World" semnata de McCann Worldgroup Romania pentru Vodafone primeste titlul Campania Anului. 

Juriul a acordat un premiu special in acest an, pentru o campanie inscrisa in categoria Non-Profit si, deci, ineligibila pentru premiile speciale, dar care s-a remarcat in mod special: e vorba de  "Brave Cut", realizata de McCann Worldgroup Romania pentru Fundatia Renasterea.

Titlurile Copywriterul Anului si Art Directorul Anului merg catre Ioana Zamfir si, respectiv, Alin Sirbu de la McCann Worldgroup Romania. Cei doi au contribuit la dezvoltarea campaniilor Fundatia Renasterea - "Brave Cut", ROM Autentic - "ROM ANTHEM", ROM Autentic - "ROMBOT" si Mega Image - "Veggie Heroes".

Castigatorii Young FIBRA by Telekom sunt Doina Goian - Locul I/ Gold Young FIBRA,  Bogdan Apetrii si Georgiana Bobu - Locul II/ Silver Young FIBRA si Alexandru Stan - Locul III/ Bronze Young FIBRA.

In continuare gasiti lista completa a premiilor acordate de juriul international FIBRA #2, a carui Presedinta este Casey Rand (Group Creative Director, Droga5), format din urmatorii: Casey Bird (Freelance Creative Writer & President, She Says London), Aitor Borras (Associate Creative Director, apple tree communications), Soomean Chang (Freelance Creative Director), Till Eckel (Executive Creative Director & Managing Director, Jung von Matt Berlin), Howard Finkelstein (Senior Copywriter, Wieden+Kennedy New York), Levan Lepsveridze (Chief Creative Officer & Co-founder, Leavingstone) si Jussi Pekkala (Creative/Copywriter, hasan & partners).

 

Castigatorii pe CATEGORII SI SECTIUNI

 

 

[VIDEO]  1.1. TV/ Cinema

Shortlist
What Is A Window? / QFORT / Next Advertising
Real Courage / FIBRA Awards / GMP Advertising
A little Help / BRD Societe Generale / FCB
Christmas Bucket / KFC / McCann Worldgroup Romania
In Roaming, Like at Home / VODAFONE / McCann Worldgroup Romania

Premii
BRONZE FIBRA / Real Courage / FIBRA Awards / GMP Advertising

 

1.2. Online: -

 

1.3. Viral

Shortlist
Grolsch Awake Experiment / Grolsch / Kubis Interactive
#Bebebine / OLX / Saatchi&Saatchi + The Geeks
Poluaria - The Hat that fights against skin pollution / Elixir Jeunesse / TUIO

 

1.4. Branded Content & Entertainment

Shortlist
Grolsch Awake Experiment / Grolsch / Kubis Interactive
Grand Valentine's Stories / Grand Cinema & More / Jazz
Live. From a Different World / VODAFONE / McCann Worldgroup Romania
Romania's Next Big Vlogger / Coca-Cola / McCann Worldgroup Romania

Premii

GOLD FIBRA / Live. From a Different World / VODAFONE / McCann Worldgroup Romania
SILVER FIBRA / Grand Valentine's Stories / Grand Cinema & More / Jazz

 

1.5. Other Screens & Events: -

 

 

[RADIO]

Shortlist
The "cough-it-up" Collection / Prisaca Transilvania / FCB
Go Mono / Radio 21 / McCann Worldgroup Romania
Play It Safe / Virgin Radio / McCann Worldgroup Romania

Premii

SILVER FIBRA / Go Mono / Radio 21 / McCann Worldgroup Romania
SILVER FIBRA / The "cough-it-up" Collection / Prisaca Transilvania / FCB
BRONZE FIBRA /  Play It Safe / Virgin Radio / McCann Worldgroup Romania

 

 

[PRINT]  3.1. Press

Shortlist
Delivering emotions / FAN Courier / The Marks
The Next Great Artists / Showcase of Young Talent / Rusu+Bortun

 

3.2. Indoor & In-store

Shortlist
The Next Great Artists / Showcase of Young Talent / Rusu+Bortun

 

 3.3. Publications and Brand Collateral: -

 

 3.4. Packaging

Shortlist 
Veggie Heroes / Mega Image / McCann Worldgroup Romania

Premii
GOLD FIBRA / Veggie Heroes / Mega Image / McCann Worldgroup Romania

 

3.5. Brand identity: -

 

PRINT - GRAND FIBRA
Veggie Heroes / Mega Image / McCann Worldgroup Romania

 

 

[CRAFT]  4.1. Best Art Direction

Shortlist
Veggie Heroes / Mega Image / McCann Worldgroup Romania

Premii
SILVER FIBRA
/ Veggie Heroes / Mega Image / McCann Worldgroup Romania

 

4.2. Best Illustration

Shortlist
An ordinary day / FAN Courier / The Marks
Psycho / Apollo111 / Rusu+Bortun
The Pulverised / Apollo111 / Rusu+Bortun

Premii
BRONZE FIBRA / Psycho / Apollo111 / Rusu+Bortun

 

4.3. Best Copywriting: -

 

4.4. Film Craft

Shortlist
The Brewer's Secret / Timisoreana Nepasteurizata / GMP Advertising
Zizin 1 liter / Zizin / MullenLowe Romania
An ordinary day / FAN Courier / The Marks
#Bebebine / OLX / Saatchi&Saatchi + The Geeks
Christmas Bucket / KFC / McCann Worldgroup Romania

Premii

BRONZE FIBRA / The Brewer's Secret / Timisoreana Nepasteurizata / GMP Advertising
BRONZE FIBRA / Christmas Bucket / KFC / McCann Worldgroup Romania

 

4.5. Sound Design

Shortlist
Go Mono / Radio 21 / McCann Worldgroup Romania

 

4.6. Best Use of Technology

Shortlist
Aqua Scanner / Aqua Carpatica / Cohn & Jansen JWT
Grolsch Awake Experiment / Grolsch / Kubis Interactive
Play It Safe / Virgin Radio / McCann Worldgroup Romania

Premii

GOLD FIBRA / Grolsch Awake Experiment / Grolsch / Kubis Interactive
SILVER FIBRA / Aqua Scanner / Aqua Carpatica / Cohn & Jansen JWT
BRONZE FIBRA / Play It Safe / Virgin Radio / McCann Worldgroup Romania

 

CRAFT - GRAND FIBRA
Grolsch Awake Experiment / Grolsch / Kubis Interactive

 

 

[DIGITAL]  5.1. Web

Shortlist
URSUS Escape Room LIVE / URSUS / Kubis Interactive
WIFI Tests / KFC / McCann Worldgroup Romania

Premii
SILVER FIBRA / WIFI Tests / KFC / McCann Worldgroup Romania
BRONZE FIBRA / URSUS Escape Room LIVE / URSUS / Kubis Interactive

 

5.2. Branded Games

Shortlist
URSUS Escape Room LIVE / URSUS / Kubis Interactive

Premii
SILVER FIBRA / URSUS Escape Room LIVE / URSUS / Kubis Interactive

 

5.3. Branded Apps

Shortlist
Aqua Scanner / Aqua Carpatica / Cohn & Jansen JWT
SeeColors / Samsung Romania / Samsung

Premii
GOLD FIBRA / Aqua Scanner / Aqua Carpatica / Cohn & Jansen JWT
GOLD FIBRA / SeeColors / Samsung Romania / Samsung

 

5.4. Branded Tech

Shortlist
Grolsch Awake Experiment / Grolsch / Kubis Interactive
SeeColors / Samsung Romania / Samsung
URSUS Escape Room LIVE / URSUS / Kubis Interactive

Premii
GOLD FIBRA / SeeColors / Samsung Romania / Samsung
SILVER FIBRA / Grolsch Awake Experiment / Grolsch / Kubis Interactive
BRONZE FIBRA / URSUS Escape Room LIVE / URSUS / Kubis Interactive

 

 5.5. Social Media

Shortlist
The Endless Day of Giraf / Zizin / MullenLowe Romania
Prison Fix Up / PRIMUS / Rusu+Bortun
Social Currency / KFC / McCann Worldgroup Romania
Live. From a Different World / VODAFONE / McCann Worldgroup Romania
Romania's Next Big Vlogger / Coca-Cola / McCann Worldgroup Romania
My Closest 200 Friends / Coca-Cola / McCann Worldgroup Romania

Premii 
GOLD FIBRA / Live. From a Different World / VODAFONE / McCann Worldgroup Romania
SILVER FIBRA / The Endless Day of Giraf / Zizin / MullenLowe Romania
BRONZE FIBRA / My Closest 200 Friends / Coca-Cola / McCann Worldgroup Romania

 

5.6. Online Banners: -

 

DIGITAL - GRAND FIBRA
Live. From a Different World / VODAFONE / McCann Worldgroup Romania

 

 

[INTEGRATED]

Shortlist
Cif Clean & Travel / CIF / MullenLowe Romania
Social Currency / KFC / McCann Worldgroup Romania
Live. From a Different World / VODAFONE / McCann Worldgroup Romania
Romania's Next Big Vlogger / Coca-Cola / McCann Worldgroup Romania

 

 

[MEDIA] 7.1. Creative Use of Media

Shortlist
Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania
HP Happy Welcome / HP DeskJet Ink Advantage / HP Inc. Romania
The Endless Day of Giraf / Zizin / MullenLowe Romania
The Financial Awareness Test / Provident / Jazz
Go Mono / Radio 21 / McCann Worldgroup Romania
WIFI Tests / KFC / McCann Worldgroup Romania
Veggie Heroes / Mega Image / McCann Worldgroup Romania
Play It Safe / Virgin Radio / McCann Worldgroup Romania
Truth Cans / Sprite / McCann Worldgroup Romania

Premii
GOLD FIBRA / Veggie Heroes / Mega Image / McCann Worldgroup Romania
SILVER FIBRA
/ Go Mono / Radio 21 / McCann Worldgroup Romania
SILVER FIBRA / 
WIFI Tests / KFC / McCann Worldgroup Romania
BRONZE FIBRA / 
HP Happy Welcome / HP DeskJet Ink Advantage / HP Inc. Romania
BRONZE FIBRA / 
Play It Safe / Virgin Radio / McCann Worldgroup Romania
BRONZE FIBRA
/ Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania

 

 7.2. Creative Media Mix: -

 

 

[OUTDOOR]  8.1. Billboard and Outdoor Poster: -

 

8.2. Special Projects

Shortlist
Solar OOH / Golden Brau / Geometry Global Bucharest
The Cart Crash / Golden Brau 0.0% / Geometry Global Bucharest
The Survivors / Romanian Police / Mercury360

Premii
BRONZE FIBRA / The Survivors / Romanian Police / Mercury360

 

[NON-PROFIT]

Shortlist
Oh Christmas Tree 2016 / Conservation Carpathia / Friends\TBWA
The Meaning of Christian Fasting / Hope & Homes for Children Romania / Cohn & Jansen JWT
The Ghost Radars / Romanian Police - Traffic Department / Heist Industries
The Survivors / Romanian Police / Mercury360
Brave Cut / Fundatia Renasterea / McCann Worldgroup Romania

Premii
GOLD FIBRA / Brave Cut / Fundatia Renasterea / McCann Worldgroup Romania

 

NON-PROFIT - GRAND FIBRA 
Brave Cut / Fundatia Renasterea / McCann Worldgroup Romania

 

 

[PR] 10.1. Corporate Communications

Shortlist
Droga vs Bogusky / FIBRA Awards / GMP Advertising
June 1st Public Holiday / Itsy Bitsy / GMP Advertising
Transilvania All Inclusive / Untold Festival / McCann Worldgroup Romania

Premii
SILVER FIBRA / Droga vs Bogusky / FIBRA Awards / GMP Advertising
BRONZE FIBRA / June 1st Public Holiday / Itsy Bitsy / GMP Advertising

 

10.2. Media Relations

Shortlist
Romanians Adopt Remainians / Gandul / GMP Advertising
June 1st Public Holiday / Itsy Bitsy / GMP Advertising
Prison Fix Up / PRIMUS / Rusu+Bortun

Premii
SILVER FIBRA / Prison Fix Up / PRIMUS / Rusu+Bortun
SILVER FIBRA / Romanians Adopt Remainians / Gandul / GMP Advertising
BRONZE FIBRA / June 1st Public Holiday / Itsy Bitsy / GMP Advertising

 

 

10.3. Sponsorship, Partnership & Endorsements

Shortlist
Lidl’s Electric Kingdom / Lidl / MullenLowe Romania
Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania
Romania's Next Big Vlogger / Coca-Cola / McCann Worldgroup Romania

Premii
GOLD FIBRA / Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
BRONZE FIBRA / Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania

 

10.4. Experiential/ Stunts

Shortlist
The Weather Policy / Electric Castle Festival & NN Insurance / Heraldist & Wondermarks
Grolsch Awake Experiment / Grolsch / Kubis Interactive
Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
Cif Clean & Travel / CIF / MullenLowe Romania
Romanians Adopt Remainians / Gandul / GMP Advertising
Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania
Grand Valentine's Stories / Grand Cinema & More / Jazz

Premii
GOLD FIBRA / Grolsch Awake Experiment / Grolsch / Kubis Interactive
SILVER FIBRA / Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
BRONZE FIBRA / Romanians Adopt Remainians / Gandul / GMP Advertising
BRONZE FIBRA / The Weather Policy / Electric Castle Festival & NN Insurance / Heraldist & Wondermarks
BRONZE FIBRA / Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania

 

 

[PROMO & ACTIVATION] 11.1. Brand Activation

Shortlist
Lidl’s Electric Kingdom / Lidl / MullenLowe Romania
Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
Cif Clean & Travel / CIF / MullenLowe Romania
Droga vs Bogusky / FIBRA Awards / GMP Advertising
Romanians Adopt Remainians / Gandul / GMP Advertising
June 1st Public Holiday / Itsy Bitsy / GMP Advertising
Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB

Premii
GOLD FIBRA / Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB
SILVER FIBRA / Droga vs Bogusky / FIBRA Awards / GMP Advertising
SILVER FIBRA / Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
BRONZE FIBRA / June 1st Public Holiday / Itsy Bitsy / GMP Advertising
BRONZE FIBRA / Romanians Adopt Remainians / Gandul / GMP Advertising

 

11.2. Shopper Experience

Shortlist
Veggie Heroes / Mega Image / McCann Worldgroup Romania
Aqua Scanner / Aqua Carpatica / Cohn & Jansen JWT
Lidl’s Electric Kingdom / Lidl / MullenLowe Romania
Piano Bar / Staropramen / FCB
WIFI Tests / KFC / McCann Worldgroup Romania

Premii
GOLD FIBRA / Veggie Heroes / Mega Image / McCann Worldgroup Romania
SILVER FIBRA / Aqua Scanner / Aqua Carpatica / Cohn & Jansen JWT
BRONZE FIBRA / Lidl’s Electric Kingdom / Lidl / MullenLowe Romania
BRONZE FIBRA / WIFI Tests / KFC / McCann Worldgroup Romania

 

11.3. Brand Promotions

Shortlist

Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania
Transilvania All Inclusive / Untold Festival / McCann Worldgroup Romania
My Closest 200 Friends / Coca-Cola / McCann Worldgroup Romania

Premii
GOLD FIBRA / Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
SILVER FIBRA / 
Vanilla Skype, The Audience Casting / Vanilla Skype / MullenLowe Romania
BRONZE FIBRA / 
My Closest 200 Friends / Coca-Cola / McCann Worldgroup Romania
BRONZE FIBRA / 
Transilvania All Inclusive / Untold Festival / McCann Worldgroup Romania

 

PROMO & ACTIVATION - GRAND FIBRA 
Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania 

 

 

12. PRODUCT DESIGN

Shortlist

The Useful Trophy / FIBRA Awards / GMP Advertising
Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB

Premii
SILVER FIBRA / Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB
BRONZE FIBRA / The Useful Trophy / FIBRA Awards / GMP Advertising

 

 

[DIRECT MARKETING] 13.1 Use of Traditional Media for Direct Marketing

Shortlist
The 50 years calendar / VEKA / MullenLowe Romania

Premii
BRONZE FIBRA / The 50 years calendar / VEKA / MullenLowe Romania

 

13.2. Use of New Media for Direct Marketing

Shortlist
Droga vs Bogusky / FIBRA Awards / GMP Advertising
Prison Fix Up / PRIMUS / Rusu+Bortun
Go Mono / Radio 21 / McCann Worldgroup Romania
WIFI Tests / KFC / McCann Worldgroup Romania
ROM Anthem / ROM Autentic / McCann Worldgroup Romania
Play It Safe / Virgin Radio / McCann Worldgroup Romania
Live. From a Different World / VODAFONE / McCann Worldgroup Romania

Premii
GOLD FIBRA / Live. From a Different World / VODAFONE / McCann Worldgroup Romania
SILVER FIBRA / 
Droga vs Bogusky / FIBRA Awards / GMP Advertising
SILVER FIBRA /
 WIFI Tests / KFC / McCann Worldgroup Romania
BRONZE FIBRA /
 Go Mono / Radio 21 / McCann Worldgroup Romania
BRONZE FIBRA / 
Play It Safe / Virgin Radio / McCann Worldgroup Romania
BRONZE FIBRA /
 ROM Anthem / ROM Autentic / McCann Worldgroup Romania

 

 

[EVENTS]  14.1. Live Shows & Festivals

Shortlist
Lidl’s Electric Kingdom / Lidl / MullenLowe Romania
Electric Castle, Unofficial Partners / Electric Castle / MullenLowe Romania
Live. From a Different World / VODAFONE / McCann Worldgroup Romania
Romania's Next Big Vlogger / Coca-Cola / McCann Worldgroup Romania

 

 14.2. Learning and Exhibition

Shortlist
Opel Baby Test Drive / Opel Crossland X / Geometry Global Bucharest
Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB

Premii
GOLD FIBRA / Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB

 

14.3. Corporate Entertainment

Shortlist
Lidl’s Electric Kingdom / Lidl / MullenLowe Romania

Premii
BRONZE FIBRA / Lidl’s Electric Kingdom / Lidl / MullenLowe Romania

 

EVENTS - GRAND FIBRA
Lego Ethnics / Baneasa Shopping City – Imagination Expo / FCB

 

PREMIILE SPECIALE FIBRA #2

Agentia Anului:
McCann

Campania Anului: 
Live. From a Different World / McCann Worldgroup Romania

Premiul Special al Juriului: 
Brave Cut 
McCann Worldgroup Romania

Clientul Anului: 
URSUS Breweries

Copywriter-ul Anului: 
Ioana Zamfir 

Art Director-ul Anului: 
Alin Sirbu

 

Premiile FIBRA reprezinta un demers local necesar pentru a seta nivelul profesionalismului din marcomul autohton si, totodata, pentru a-i sustine dezvoltarea. Prin intermediul Premiilor FIBRA recunoastem, incurajam si premiem valoarea creativitatii locale si readucem entuziasmul si curajul la masa dezbaterilor creative. 
Festivalul este organizat de IQads, platforma media 
dedicata industriilor creative din Romania.



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