A general term for Web-based marketing tools and techniques, including, blogs, podcasting, social media marketing and social network marketing. According to industry studies (and your own observations, no doubt), companies are increasing investment in new marketing and scaling back on traditional marketing. Why? Because new marketing works.
![[UPDATE] Spotul TV al campaniei Hulala vorbeste despre bucuria generata de momentele firesti din vietile fiecaruia](https://media.iqads.ro/2013/04/photo-large-25784-cover-410.jpg)
![[IQads Kadett] Denisa Armasu: Cum sa primesti Like si Share fara sa ceri Like si Share](https://media.iqads.ro/2013/04/photo-large-25723-cover-410.jpg)
![[Strategic Planning] Bogdan Ionita (Draftfcb): Sa iesi in strada sa vorbesti cu oameni poate fi la fel de fun ca statul pe marginea lacului si ganditul la chestii](https://media.iqads.ro/2013/03/photo-large-25467-cover-410.jpg)
![[Client Service] Carmen Barda (Saatchi & Saatchi): Contrar asteptarilor, un moment fericit pentru un account e cand lucreaza pe o prezentare (fara deadline maine) si se face 10 PM la birou, dar nu isi da seama](https://media.iqads.ro/2013/03/photo-large-25311-cover-410.jpg)
![[Digital AdLife] Marina Cordun (Lowe&Partners): Am intrat in publicitate pe usa productiei, unde eram Director Scout](https://media.iqads.ro/2013/03/photo-large-25293-cover-410.jpg)
![[Digital AdLife] Adrian Alexandrescu (Interactions): Primul meu calculator a fost un HC90 luat de parinti dupa ce au renuntat sa cumpere un Oltcit](https://media.iqads.ro/2013/03/photo-large-25222-cover-410.jpg)
![[IQads Kadett] The Institute si managementul evenimentelor sustinute de sponsorizari](https://media.iqads.ro/2013/02/photo-large-25024-cover-410.jpg)
![[Training IQads Kadett] Olga Berceanu si Silvia Floares (The Institute) - Despre event management](https://media.iqads.ro/2013/01/photo-large-24991-cover-410.jpg)
![[AdStory] Luke Sullivan: If you’re not innately curious, why did you even get out of bed this morning?](https://media.iqads.ro/2013/01/photo-large-24958-cover-410.jpg)
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
