A general term for Web-based marketing tools and techniques, including, blogs, podcasting, social media marketing and social network marketing. According to industry studies (and your own observations, no doubt), companies are increasing investment in new marketing and scaling back on traditional marketing. Why? Because new marketing works.


![[IQads Kadett] The Institute si managementul evenimentelor sustinute de sponsorizari](https://media.iqads.ro/2013/02/photo-large-25024-cover-410.jpg)


![[Training IQads Kadett] Olga Berceanu si Silvia Floares (The Institute) - Despre event management](https://media.iqads.ro/2013/01/photo-large-24991-cover-410.jpg)
![[AdStory] Luke Sullivan: If you’re not innately curious, why did you even get out of bed this morning?](https://media.iqads.ro/2013/01/photo-large-24958-cover-410.jpg)
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)




![[IQads Kadett] Stefan Liute despre ce inseamna o agentie de branding](https://media.iqads.ro/2012/11/photo-large-24679-cover-410.jpg)





![[UPDATE] Agentiile romanesti shortlistate la Golden Drum](https://media.iqads.ro/2012/10/photo-large-24291-cover-410.jpg)




![[IQads Kadett] Horia Codrean (Life After Work) despre transformarea pasiunilor in business](https://media.iqads.ro/2012/07/photo-large-23738-cover-410.jpg)










