Premiile obtinute la FIBRA #2:
- SILVER FIBRA @ Use of New Media
- SILVER FIBRA @ Corporate Communications
- SILVER FIBRA @ Brand Activation
PRESENTING THE CASE
Campaign / Execution Summary
Fibra (Romanian slang for ‘muscle’) was created to earn the respect of the industry from both agencies and clients alike. To make it as neutral as possible, we decided to bring in the industry heavyweights, David Droga and Alex Bogusky, and we let the people decide who should be the main jury president.
A series of 11 crazy rounds in the streets of Bucharest decided the winner… David Droga.
David’s right-hand ECD at Droga5, Kevin Brady flew to Romania to preside the show.
Context / Problem / Opportunity / Insight
Romania had no local creative shows after the ADC Awards were last held in 2013.
IQads, the main advertising magazine decided to step in and organize a brand new local festival called Fibra Awards.
To inspire the local advertising and marketing industry, Fibra Awards had the mission to bring the different creative shops and clients head-to-head in order to raise general creative standard.
Fibra targeted to bring together the industry under one common goal – put Romania on the creative map.
With 371 entries from 68 local agencies and freelancers in its the first edition, Fibra Awards became the most successful local festival in recent history.
Agency/Company: GMP Advertising
Entry Case Title: Droga vs Bogusky
Brand: Fibra Awards
Executive Creative Director: Mihai Gongu
Senior Art Director: Razvan Raicu
Group Creative Director: Bogdan Raileanu
Group Creative Director: Ioana Munteanu
Head of Strategy: Ioana Gheorghita
Senior Strategic Planner: Dana Pascu
Art Director: Radu Rebei
Senior Acount Manager: Irina Angelescu
General Manager: Andreea Nemens
Managing Director IQads: Marius Cristea
Presedinte Fibra Awards: Ioana Dogaru
Senior Project Manager: Mihaela Craciunescu
Senior Editor & Social Media Manager: Miruna Spataru
Junior Project Manager: Cosmin Bumbacea
OTHER CONTRIBUTING COMPANIES
Branding Agency: GO Studio