Making Of Orange - Today Changes with Orange

Podcast

Acest MakingOf pentru acoperirea media a campaniei "Today changes with Orange" este facut de catre Orange Romania.

Campania "Today changes with Orange" isi propune sa reflecte promisiunea companiei de a simplifica experienta digitala a clientilor si de a deveni un "digital coach". Spotul TV realizat de Publicis Worldwide si adaptat de Publicis Romania poate fi vizionat de catre cei care vad machetele de presa Orange prin scanarea unui QR code. Campania de comunicare pentru lansarea noii semnaturi, "Today changes with Orange", are creatii si pentru print, OOH& POSM, animatii plasme metrou si TV screen OOH, branding rooftop-uri si cuprinde si instalarea in cateva statii RATB a unor ecrane digitale pe care se poate naviga pe internet.

Echipa campaniei "Today changes with Orange"

Brand: Orange
Client: Orange Romania
Communication Manager: Mirela Bosoi
Head of Consumer Communication: Monica Popescu
Media - Orange
Head of Media: Anca Stancov
Outdoor Media Specialist: Mihai Dobre

Agentie: Publicis Romania
Group Creative Director: Silviu Nedelischi
Group Creative Director: Vali Petridean
Copywriter: Eduard Dedu
Copywriter: Andrei Fodolica
Copywriter: Catalin Manciuc
Art Director: Bogdan Danailescu
Art Director: Catalin Paduretu
Art Director: Catalina Raileanu
Account Manager: Oana Radu
Deputy Director & Head of Orange Division: Daniel Raicea

Companii

RATB Orange Romania Publicis Publicis Worldwide Publicis

Branduri

Orange

Oameni

Oana Radu Eduard Dedu Anca Stancov Mirela Bosoi Daniel Raicea Vali Petridean Monica Popescu Catalin Manciuc Andrei Fodolica Mihai Dobre Catalina Raileanu Catalin Paduretu Bogdan Danailescu Silviu Nedelischi

Pozitii

Head of Media Account Manager Media Specialist Head of Consumer Art Director Copywriter Group Creative Director Creative Director Communication Manager Deputy Director Group Creative

Branded

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