![[AdStory] Frédéric Royer (Publicis Conseil): Growing up was the stupidest thing I’ve ever done](https://media.iqads.ro/2013/01/photo-large-24897-cover-850.jpg?v=201711030213)
Born in the little French town of Saint Brieuc, Frederic Royer dreamed of becoming a great explorer in the Jacques Cousteau crew. Today, Frederic, the Creative Director / Head of Art at Publicis Conseil has come to the conclusion that there is nothing like working in advertising, with all the joys and frustrations that come along. He told us about his childhood and the mistake of growing up, about the lesson learned after being told he "draws like a pig", the ad campaigns he admires and the ones that make him proud, sources of inspiration and his thoughts on advertising.
I grew up on the streets of St-Brieuc, Britanny. Yes, I know, pretty hard to find on a map.
As a child, I dreamt of becoming a diver in the Cousteau team. I don't keep old pictures of me. Maybe you should ask my mother, she may have some ;).
Perhaps the craziest thing I did in high school was to grow up. Maybe it's not the craziest, but surely the stupidest.
In college I was the guy who was late.
I decided I wanted to work in advertising when I saw what it was like to work elsewhere.
My current relationship status with advertising: it's complicated.
What is great about Publicis Conseil is that we have a terrace from where we can watch the 14th of July Parade. For free.
