Born in the little French town of Saint Brieuc, Frederic Royer dreamed of becoming a great explorer in the Jacques Cousteau crew. Today, Frederic, the Creative Director / Head of Art at Publicis Conseil has come to the conclusion that there is nothing like working in advertising, with all the joys and frustrations that come along. He told us about his childhood and the mistake of growing up, about the lesson learned after being told he "draws like a pig", the ad campaigns he admires and the ones that make him proud, sources of inspiration and his thoughts on advertising.
I grew up on the streets of St-Brieuc, Britanny. Yes, I know, pretty hard to find on a map.