Come and see leadership & culture strategist Annicken R. Day at BRAND MINDS 2020!

Come and see leadership & culture strategist Annicken R. Day at BRAND MINDS 2020!

Looking to have high-performing employees?

Employee disengagement is costly. According to a Harvard Business Review report, unhappy employees cost employers anywhere from $450 billion to $550 billion every year.

Happy employees deliver up to 50% higher performance and drive on average 20% more profits.

The stats are clear: highly engaged employees drive more business.

With 25 years of experience in leadership & culture strategy, Annicken R. Day is helping leaders create empowered and engaged employees.


Won Best Place to Work Award 3 years in a row

During her work as VP People & Culture at Tandberg, a large electronics company, the corporation was awarded Best Place to Work in Norway and among the top 50 Best Workplaces in Europe.


25 years of creating INNOVATIVE corporate cultures, changing MINDSETS and EMPOWERING teams

The positive and empowering company culture spearheaded by Annicken at Tandberg helped the company become a global market-share leader in videoconferencing.

Together with her team, she has created programs and experiential workshops where employees developed mindsets and behaviours that served business needs, solved problems and made real-time changes in the way they worked.

“The corporate world has a huge leadership challenge. The old models are outdated and ineffective. Command and control don’t work anymore.” - Annicken R. Day


Empowering 70,000 employees as Culture Ambassador

Annicken continued her valuable work at Cisco where she was appointed Culture Ambassador. In her new role, she switched from leading 1500 employees at Tandberg to around 70,000 employees spread across around the globe. 

Her responsibility was to inspire and support the company's global leaders and employees in realizing the tremendous power of having highly engaged and empowered teams.

To reach her goals she led a global culture change initiative which generated a 13% increase in employee engagement

The change Annicken drove was substantial and outstanding:

  • more effective collaboration,
  • higher cost-saving,
  • better results,
  • less burnout cases,
  • overall higher employee satisfaction.


Worked with 500 Fortune companies

In 2012 Annicken founded Corporate Spring, the company which helps leaders create high performing cultures.

Corporate Spring provides culture workshops, online learning and assessment & coaching services to high-profile corporations with thousands of employees and billion-dollar revenues like Microsoft, Cisco and Accenture.

“It’s time for leaders, companies, and their boards to embrace a more humane leadership style and do what their shareholders are asking them to do: create financially healthy, sustainable, and thriving companies. And to do that, they need to start with caring about—and investing in their people.” - Annicken R. Day


Author of a book dedicated to professional metamorphosis

Annicken is the author of Fly, Butterfly, a fictional story of personal and professional metamorphosis, inspired by true events. It is the story of Maya Williams’s journey from burned-out exec to an enlightened leader. 

“Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy. With her debut novel, she shows that she also has a knack for crafting stories about transforming ourselves.” 
Adam Grant, New York Times bestselling author of Originals and Give and Take, host of the TED podcast WorkLife with Adam Grant


Are you ready to create the best-performing culture in your company?
Come and see Annicken R. Day at BRAND MINDS 2020!

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