Investitiile publicitare in media vor ajunge la 479 de miliarde de dolari la nivel global, in 2008

29 Jan. 2008, 00:00 AM • AdNews • NewsIn

Investitiile publicitare in media vor creste cu 6,8% la nivel global, in anul 2008, si vor ajunge la suma de 479 de miliarde de dolari, arata studiul "This Year, Next Year", realizat de GroupM, parte din grupul de publicitate WPP, citat de Worldscreen.com.

Potrivit studiului, televiziunea si internetul vor fi canalele care vor atrage cele mai mari bugete de publicitate in anul 2008. In Statele Unite, investitiile in publicitate au crescut cu 2,8% in 2007, iar anul acesta studiul prevede o crestere de 3,7%. In America de Nord, investitiile globale in publicitate vor fi de aproape 181 miliarde de dolari in anul 2008, in timp ce veniturile vor atinge suma de 168,6 miliarde de dolari.

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