Proces de generare de idei folosit de obicei in dezvoltarea unui brand; procesul incurajeaza comunicarea deschisa si participarea deplina a tuturor membrilor grupului, fara a aduce nici un fel de critici. Evaluarea are loc dupa ce toate ideile au fost exprimate. Vezi Idea Generation; New Product Development.
An idea generating process commonly used in new product development; the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation; New Product Development.
![[Strategic Planning] Eleodor Ghenoiu (Graffiti BBDO): Un strategic planner este un arhitect intr-o tabara de pictori](https://media.iqads.ro/2013/03/photo-large-25472-cover-410.jpg)
![[Strategic Planning] Bogdan Ionita (Draftfcb): Sa iesi in strada sa vorbesti cu oameni poate fi la fel de fun ca statul pe marginea lacului si ganditul la chestii](https://media.iqads.ro/2013/03/photo-large-25467-cover-410.jpg)
![[Strategic Planning] Alina Buzatu (G2): Un planner bun are si o doza de autoironie](https://media.iqads.ro/2013/03/photo-large-25461-cover-410.jpg)
![[Strategic Planning] Alice Tataru (GMP): Plannerul este un detectiv intr-o misiune continua](https://media.iqads.ro/2013/03/photo-large-25458-cover-410.jpg)
![[Client Service] Diana Alexa (Leo Burnett): Account-ul trebuie sa fie energic si pozitiv, cu drive si incapatanare](https://media.iqads.ro/2013/03/photo-large-25414-cover-410.jpg)
![[Client Service] Alexandra Ionescu (Rusu+Bortun): Stii exact care a fost drumul de la idee pana la produsul final, iar asta te face sa te bucuri mai mult decat ceilalti atunci cand totul iese bine](https://media.iqads.ro/2013/03/photo-large-25397-cover-410.jpg)
![[Client Service] Ana Smultea (Lowe&Partners): Daca schimbi perspectiva, greul este constructiv. Din momentele grele invatam cel mai mult](https://media.iqads.ro/2013/03/photo-large-25366-cover-410.jpg)
![[Client Service] Teodora Juravle (Tempo Advertising): Esti cel care aseaza toate piesele intr-un puzzle, care-l face pe client fericit](https://media.iqads.ro/2013/03/photo-large-25360-cover-410.jpg)
![[Client Service] Ramona Sima (Papaya): Un account poate fi domnul/doamna "forward" sau poate sa fie motorul contului](https://media.iqads.ro/2013/03/photo-large-25353-cover-410.jpg)
![[Client Service] Catalin Albu (Publicis): Doar din newsletterele AdAge nu vei deveni un account mai bun. Unul mai "conectat" da, dar nu unul mai bun](https://media.iqads.ro/2013/03/photo-large-25345-cover-410.jpg)
![[Client Service] Ina Simion (CohnandJansen JWT): Munca de CS devine din ce in ce mai respectata, recunoastem ca un om bun in pozitia lui aduce beneficii intregii echipe, chiar daca nu este om de creatie](https://media.iqads.ro/2013/03/photo-large-25334-cover-410.jpg)
![[Client Service] Raluca Marin (Ogilvy&Mather): Daca ideea e cu adevarat buna si argumentata ca atare, mi-e greu sa cred ca o poate ucide cineva, account sau client](https://media.iqads.ro/2013/03/photo-large-25332-cover-410.jpg)
![[Client Service] Loredana Banica (Jazz): Cerinta preferata la interviul de angajare: spune-mi o initiativa pe care ai avut-o si de care esti mandru](https://media.iqads.ro/2013/03/photo-large-25327-cover-410.jpg)
![[Client Service] Oana Serban (Mercury360): Cea mai aglomerata zi a inceput la 9, s-a terminat la 5 dimineata, a continuat cu un dus si a inceput din nou la 9](https://media.iqads.ro/2013/03/photo-large-25322-cover-410.jpg)
![[Client Service] Corina Catrinoiu (Headvertising): Un account invata de la departamentul de creatie, dar si din Aventuri la pescuit, show Horatiu Malaele, excursie in Maroc, voluntariat la casa de copii](https://media.iqads.ro/2013/03/photo-large-25319-cover-410.jpg)
![[Client Service] Mihaela Stoica (pastel): Exista si accounti cu idei, nu aruncati in ei cu pietre :)](https://media.iqads.ro/2013/03/photo-large-25314-cover-410.jpg)
![[Client Service] Carmen Barda (Saatchi & Saatchi): Contrar asteptarilor, un moment fericit pentru un account e cand lucreaza pe o prezentare (fara deadline maine) si se face 10 PM la birou, dar nu isi da seama](https://media.iqads.ro/2013/03/photo-large-25311-cover-410.jpg)
![[Client Service] Cristiana Belodan (GMP): Toti clientii cu care am lucrat imi sunt actuali prieteni. Cred ca asta e complimentul suprem pe care il poate primi un account.](https://media.iqads.ro/2013/03/photo-large-25310-cover-410.jpg)
![[Client Service] Ioana Teodorescu (FRIENDS Advertising): Cel mai frumos compliment primit de la creatie a fost "esti super" :)](https://media.iqads.ro/2013/03/photo-large-25301-cover-410.jpg)
![[Client Service] Ioana Proca (Arsenoaiei & Matasel): Exista perceptia ca oricine poate face jobul de account; drept urmare, studenti, secretare, reorientati profesional, haideti la angajari!](https://media.iqads.ro/2013/03/photo-large-25299-cover-410.jpg)
![[Client Service] Andreea Sandu (Graffiti BBDO): Jobul de account merita mult mai mult credit din partea celor care il practica](https://media.iqads.ro/2013/03/photo-large-25297-cover-410.jpg)
![[AdStory] Alvaro Sotomayor (W+K Amsterdam): Sunt cel mai mandru de campaniile care reusesc sa te faca sa spui "Nu stiam ca se poate face asta!"](https://media.iqads.ro/2013/02/photo-large-25080-cover-410.jpg)
![[AdStory] Pedro Bexiga (Fuel Lisbon) si cel mai bun sfat despre industrie: "Viata e prea scurta ca sa lucrezi cu nenorociti"](https://media.iqads.ro/2013/02/photo-large-25043-cover-410.jpg)
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
![[AdStory] Pavel Fuksa (JANDL): I like to fish insights from my childhood dreams, weird encounters and the depths of the internets](https://media.iqads.ro/2013/01/photo-large-24974-cover-410.jpg)
![[La birou] GAV: o casa cu 100 de ani de istorie, dintre care 10 de publicitate](https://media.iqads.ro/2013/01/photo-large-24919-cover-410.jpg)
![[AdStory] Olivier Altmann (Publicis Worldwide) and his office facing Champs Elysee](https://media.iqads.ro/2013/01/photo-large-24916-cover-410.jpg)
![[AdStory] Frédéric Royer (Publicis Conseil): Growing up was the stupidest thing I’ve ever done](https://media.iqads.ro/2013/01/photo-large-24897-cover-410.jpg)
