Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[AdLife] Iulian Padurariu (Marks): Mi-as fi dorit sa fi aflat mai devreme ca banii in publicitate se fac din media, nu din strategie](https://media.iqads.ro/2014/01/iulian-padurariu-copy1-cover-410.jpg)
![[AdLife] Mona Opran (Saatchi & Saatchi): Cel mai cool exercitiu de intelegere a produsului a fost cand am lansat primul mall din Romania](https://media.iqads.ro/2013/12/mona-opran-cover-410.jpg)
![[AdStory] Whit Hiler (Cornett IMS): Cea mai buna campanie la care am lucrat pana acum este, probabil, “Kentucky for Kentucky"](https://media.iqads.ro/2013/12/large-cover-410.jpg)
![[AdStory] Whit Hiler (Cornett IMS): The best campaign I’ve worked on so far is probably our "Kentucky for Kentucky" campaign](https://media.iqads.ro/2013/12/photo-3-cover-410.jpg)
