Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[IQads Kadett] Adina Vlad despre cum s-au schimbat instrumentele de research in criza](https://media.iqads.ro/2012/12/photo-large-24706-cover-410.jpg)
![[IQads Kadett] Stefan Liute despre ce inseamna o agentie de branding](https://media.iqads.ro/2012/11/photo-large-24679-cover-410.jpg)
![[AdLife] Dani Macarie: In liceu eram tipul ala misto. Cool-ul nu se inventase inca.](https://media.iqads.ro/2012/11/photo-large-24613-cover-410.jpg)
![[IQads Kadett] Costin Radu: sfaturi pentru juniorii care vor sa se angajeze in publicitate](https://media.iqads.ro/2012/11/photo-large-24547-cover-410.jpg)
![[AdStory] George Tannenbaum (R/GA): Iubesc publicitatea. Nu in fiecare zi, dar in 4 din 10 zile da. Sau poate din 12.](https://media.iqads.ro/2012/10/photo-large-24459-cover-410.jpg)
![[Dupa 6] Violeta Niculae (TITAN SA): "un marketer bun trebuie sa fie un visator calculat"](https://media.iqads.ro/2012/10/photo-large-24369-cover-410.jpg)
![[Luxury & Aspirational Brands] Strategii de marketing pentru brandurile premium si de lux](https://media.iqads.ro/2012/10/photo-large-24335-cover-410.jpg)
![[Luxury & Aspirational Brands] Piata de lux din Romania in contextul international](https://media.iqads.ro/2012/10/photo-large-24320-cover-410.jpg)
![[UPDATE] Agentiile romanesti shortlistate la Golden Drum](https://media.iqads.ro/2012/10/photo-large-24291-cover-410.jpg)
![[UPDATE] Gala Internetics 2012: MRM Worldwide e agentia anului, iar "Romanii sunt destepti" primeste 6 trofee](https://media.iqads.ro/2012/10/photo-large-24278-cover-410.jpg)
