Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.


![[Dupa 6] Violeta Niculae (TITAN SA): "un marketer bun trebuie sa fie un visator calculat"](https://media.iqads.ro/2012/10/photo-large-24369-cover-410.jpg)
![[Luxury & Aspirational Brands] Strategii de marketing pentru brandurile premium si de lux](https://media.iqads.ro/2012/10/photo-large-24335-cover-410.jpg)
![[Luxury & Aspirational Brands] Piata de lux din Romania in contextul international](https://media.iqads.ro/2012/10/photo-large-24320-cover-410.jpg)
![[UPDATE] Agentiile romanesti shortlistate la Golden Drum](https://media.iqads.ro/2012/10/photo-large-24291-cover-410.jpg)
![[UPDATE] Gala Internetics 2012: MRM Worldwide e agentia anului, iar "Romanii sunt destepti" primeste 6 trofee](https://media.iqads.ro/2012/10/photo-large-24278-cover-410.jpg)







![[Internet & Mobile World] Rogier Croes (MEC Global) despre tendinta brandurilor de a crea mai mult continut relevant](https://media.iqads.ro/2012/09/photo-large-24194-cover-410.jpg)

![[AdLife] Semida Duriga: Calatoriile sunt cea mai importanta investitie in mine, in povesti de viata, in amintiri, dar si in insight-uri](https://media.iqads.ro/2012/09/photo-large-24171-cover-410.jpg)


![[AdStory] Will Rust (Ogilvy Group Cehia): Nu cred in brainstorming si urasc termenul. Sugereaza ca in 80% din timpul petrecut la munca oamenii nu vin cu idei](https://media.iqads.ro/2012/09/photo-large-24119-cover-410.jpg)

![[La Birou] Agentia the Syndicate, unde proiectele sunt before the line si after the line](https://media.iqads.ro/2012/09/photo-large-24103-cover-410.jpg)





![[AdLife] Mihai Ene: Iubesc publicitatea asa cum e in capu' meu. O detest cand e cum e in viata de zi cu zi](https://media.iqads.ro/2012/08/photo-large-24013-cover-410.jpg)

![[AdStory] Paul Arnold: Am decis ca vreau sa lucrez in publicitate atunci cand mi-am dat seama ca in industria asta lucreaza cele mai frumoase femei](https://media.iqads.ro/2012/08/photo-large-23922-cover-410.jpg)









