Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[Update] Schimbarea de platforma Piraeus Bank, comunicata printr-o campanie semnata de Mather Communications](https://media.iqads.ro/2013/02/photo-large-25183-cover-410.jpg)
![[AdLife] Stefan Vasilachi (G2 Romania): Colectionez momente jenante si bilete de la transportul public, nu conteaza tara sau orasul](https://media.iqads.ro/2013/02/photo-large-25078-cover-410.jpg)
![[Update] Personajele din filme viziteaza redactiile intr-o activare parte din noua campanie de comunicare Romtelecom](https://media.iqads.ro/2013/02/photo-large-25071-cover-410.jpg)
![[AdStory] Pedro Bexiga (Fuel Lisbon) si cel mai bun sfat despre industrie: "Viata e prea scurta ca sa lucrezi cu nenorociti"](https://media.iqads.ro/2013/02/photo-large-25043-cover-410.jpg)
![[AdStory] Pedro Bexiga (Fuel Lisbon) and the best advertising advice: "Life is too short to work with sons of bitches"](https://media.iqads.ro/2013/02/photo-large-25040-cover-410.jpg)
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
![[IQads Kadett] Dan Brasoveanu despre online marketing, de la PPC la analytics](https://media.iqads.ro/2013/01/photo-large-24946-cover-410.jpg)
![[AdLife] Dan Amariei: In liceu eram tipul ala care era cool fara sa stie](https://media.iqads.ro/2013/01/photo-large-24962-cover-410.jpg)
![[AdStory] Davide Boscacci (JWT Milano): You'll never be a good writer if you just sit at home in front of your Mac](https://media.iqads.ro/2013/01/photo-large-24973-cover-410.jpg)
![[AdStory] Pawel Heinze (Leo Burnet Warsaw): "I feel most rewarded each day I can fall asleep."](https://media.iqads.ro/2013/01/photo-large-24967-cover-410.jpg)
![[AdStory] Gideon Amichay (ex-Shalmor Avnon Amichay / Y&R): My relationship with advertising is more like: love and hate, salt and pepper, before and after](https://media.iqads.ro/2013/01/photo-large-24960-cover-410.jpg)
