Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
![[UPDATE] Graffiti BBDO semneaza noua campanie promotionala Pepsi - "Simte ritmul fotbalului"](https://media.iqads.ro/2014/05/simte-ritmul-fotbalului-cu-pepsi-cover-410.jpg)
![[LIVE TEXT] Brands & Communities 2014 - Comunitati offline: Activari de brand care reunesc consumatorii intr-o comunitate](https://media.iqads.ro/2014/05/sala-brands-comm-cover-410.jpg)
![[LIVE TEXT] Brands & Communities 2014: Inside Story - De la simpli angajati la o comunitate de brand ambassadors](https://media.iqads.ro/2014/05/cover1-cover-410.jpg)
