Direct-Response Marketing

Forma de vanzare diferita de vanzarea in magazine, in care clientii comanda produse prin posta sau printelefon, iar bunurile sunt livrate direct la domiciliu; se mai numeste si Direct-Response Selling (vanzare cu raspuns direct). Vezi At-Home TV Sopping (achizitionare de acasa cu ajutorul TVului).

A form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes; also referred to as Direct-Response Selling. See At-Home TV Shopping.

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