O reducere a pretului oferita de producator cumparatorului; exista cinci mari tipologii de reduceri: de schimb, in functie de cantitate, pentru bani gheata, sezonere si allowance. Vezi Allowances; Cash Discount; Quantity Discount; Seasonal Discount; Trade Discount.
A reduction off the list price offered by a producer to a buyer; five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances; Cash Discount; Quantity Discount; Seasonal Discount; Trade Discount.
















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