Publicity gained without paid advertising. This can be content from great posts on social media, content from journalists or editors and more. This is a core goal of content marketing—to attract qualified users via content rather than paid media.
Earned Media
Articole in care e folosit acest termen
![[Media in 2018] Cosmin Cojocaru (Carat Romania): "Nu cred ca digitalul va ucide vreodata TV-ul si inca ascultam mai mult radio decat stam pe Facebook"](https://media.iqads.ro/2018/02/cosmin-cojocaru-cover-410.jpg)
![[Pe culmile lui 2017] Iosif Oprescu: ”Îmi plac brandurile responsabile care se implică în viața comunității. Anul acesta au fost momente în care brandurile au fost solidare cu poporul consumator”](https://media.iqads.ro/2017/12/sif-cover-410.jpg)
![[Juratii FIBRA #2] Jussi Pekkala (hasan & partners): Cand aveam 10 ani, voiam sa fiu pilot. Dupa care mi-am dat seama ca mi-e frica de inaltimi. E exact acelasi lucru cand lucrezi in industriile creative](https://media.iqads.ro/2017/11/jussi-pekkala-8x8-cover-410.jpg)
![[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same](https://media.iqads.ro/2017/11/jussi-pekkala-8x81-cover-410.jpg)
![[Case Study] GMP Advertising & Webstyler - Coca-Cola/ The Coca-Cola Company - "Coca-Cola Instacans"](https://media.iqads.ro/2017/07/pic-with-partial-range-cover-410.jpg)
![[Case Study] Publicis Romania - ACR/FIA - "Plimba Ursul"](https://media.iqads.ro/2017/06/mr-bear-driver-screen3-cover-410.jpg)
![[Case Study] Ogilvy Romania - ETI Puf - "The Taste of Having Fun"](https://media.iqads.ro/2017/06/etipuf-cover-410.jpg)
![[CSR-ul lui 2017] Camelia Ene, MOL: Apreciem parteneriatele prin care reușim să generăm impact real în comunități, de aceea suntem consecvenți în susținerea anumitor cauze, atâta timp cât nevoia există](https://media.iqads.ro/2017/03/colaj-mol-cover-410.jpg)
![[In 2026] Eliza Rogalski: Va deveni atat de scump sa facem paid media, incat probabil fie vom cumpara, fie vom "inchiria" astfel de spatii](https://media.iqads.ro/2014/09/eliza-r-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kubis Interactive - Grolsch - The Comeback Project / Grolsch / Ursus Breweries](https://media.iqads.ro/2016/05/untitled-design-89-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Geometry Global - Read a tree / Elefant.ro / Elefant.ro](https://media.iqads.ro/2016/05/untitled-design-73-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Publicis - Alternative Manual / Dacia / Dacia](https://media.iqads.ro/2016/05/untitled-design-69-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Kinecto - Visit Bogata / Primaria Bogata / Primaria Bogata](https://media.iqads.ro/2016/05/untitled-design-59-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Pegas Urban Color - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-51-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Internet of the People - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-49-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - McCann - CIF Curata Romania / CIF / CIF Romania](https://media.iqads.ro/2016/05/untitled-design-42-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - McCann - Pay with blood / UNTOLD / UNTOLD](https://media.iqads.ro/2016/05/untitled-design-39-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Jazz Communication - A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR](https://media.iqads.ro/2016/05/untitled-design-35-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia](https://media.iqads.ro/2016/05/untitled-design-34-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist - Leo Burnett - Michael the Brave / Asociatia Pro Democratia / Asociatia Pro Democratia](https://media.iqads.ro/2016/05/untitled-design-19-cover-410.jpg)
