GRP

GRP este numarul afisarilor in randul unui public tinta exprimat ca 1% din populatia publicului tinta, definita de obicei prin caracteristici demografice. In timp ce termenul GRP este folosit peste tot in lume, unele tari au propriile variante: ex.-UK, TVR pentru rating-ul TV si TARP(target audience rating point) este folosit de obicei in regiune Asiei de Sud(vezi: Demographics, GRPs, Impressions, Target Audience, Target Audience Population).

Gross Rating Point. One GRP is gross impressions amongst a target audience expressed as 1% of that target audience population, such audience typically being defined by demographic criteria. Whilst the term GRP is used throughout the world, some markets use their own variances, eg. TVR is used in the UK to describe a television rating, and TARP (target audience rating point) is commonly used in the Asia Pacific region (see Demographics, GRPs, Impressions, Target Audience, Target Audience Population).

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