Case Study: Old Spice - The Man Your Man Could Smell Like

In 2010, Old Spice lansa campanie Smell Like a Man, Man, creata de Wieden+Kennedy. Primul ad se numeste The Man Your Man Could Smell Like si a devenit rapid un fenomen.

Agency: Wieden+Kennedy
Art Director and Copywriter: Craig Allen
Art Director and Copywriter: Eric Kallman
Copywriter and Creative Director: Jason Bagley
Copywriter and Creative Director: Eric Baldwin
Interactive Designer: Matthew Carroll
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Producer: Ann-Marie Harbour
Global Interactive Creative Director: Iain Tait
Developer: Trent Johnson
Developer: John Cohoon
Advertising Agency: Wieden+Kennedy Portland
Production Company: Don't Act Big
Account Handler: Diana Gonzalez
Account Director: Jess Monsey
Planner: Britton Taylor
Digital Strategist: Josh Millrod
Brand Manager: James Moorhead
Assistant Brand Manager: Shanan Sabin




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