The rear view camera of Renault Captur has been selected as a highlight feature of the model, in line with one the target's main interests: safe parking. The promise of the brand was to offer even to the beginners a safe experience while doing the most complicated manoeuvres - as parking in a crowded city is perceived by the target.
The visuals present people performing precision-actions with great skill but with their hands behind. A simple way to describe the detail-attention that one can have at the backside, by looking ahead. This way, the very offer of the brand became also a self-explicit headline: "Renault Captur with rear view camera." letting the visuals say all the rest.
Project title: Renault rear view cam
Jorg Riommi / Chief Creative Officer
Silviu Nedelschi / Group Creative Director
Gabriel Gherca / Art Director
Catalin Albu / Group Account Director
Romulus Petcan / Copywriter
Premii obtinute la Premiile FIBRA #1:
Bronze FIBRA - Renault rear view cam / 3.1 PRINT - Press
Shortlist FIBRA - Renault rear view cam / 8.1 OUTDOOR - Billboard and Outdoor Poster