Termen folosit pentru a descrie gama de forme neconventionale de advertising exterior - de la vederi, pana la reclame pe dopuri, bilete de autobuz si bonuri, pana la avioane.
Term used to describe the range of non-traditional forms of out-of- home advertising, ranging from postcards to ads on takeaway lids, bus tickets or shopping receipts to airships.



![[Studiu de caz] Grand Effie Romania 2012: Pepsi-Cola - "Si ieri. Si azi", creata de Graffiti](https://media.iqads.ro/2012/06/photo-large-23577-cover-410.jpg)














