Termen folosit pentru a descrie gama de forme neconventionale de advertising exterior - de la vederi, pana la reclame pe dopuri, bilete de autobuz si bonuri, pana la avioane.
Term used to describe the range of non-traditional forms of out-of- home advertising, ranging from postcards to ads on takeaway lids, bus tickets or shopping receipts to airships.



![[UPDATE] Cannes Lions 2016. Un premiu Gold, doua premii Silver si un Bronze la PR pentru campaniile romanesti. Alte 7 shortlistari la gala de maine](https://media.iqads.ro/2016/06/13497519-10155246741178539-1372513295318586484-o-cover-410.jpg)

![[PR-ul cultural] Oana Dobre: In unele proiecte, functiile de marketing, media, parteneriate, bartere si fundraising sau sponsorship sunt cumulate intr-o singura functie, numita generic "PR"](https://media.iqads.ro/2015/11/oanad-cover-410.jpg)




![[AdStory] Gabor Havasi (McCann Budapest): At Golden Drum, I don’t want to see campaigns for small clients without real business problems](https://media.iqads.ro/2014/08/gabor-havasi-cover-410.jpg)
![[AdStory] Gabor Havasi (McCann Budapesta): Nu vreau sa vad la Golden Drum campanii pentru clienti mici fara probleme adevarate de business](https://media.iqads.ro/2014/08/gabor-havasi1-cover-410.jpg)


![[Definitia ghost-ului] Eugen Suman (McCann Prague): Despre fantome](https://media.iqads.ro/2014/05/eugen-suman-cover-410.jpg)



![[AdLife] Mona Opran (Saatchi & Saatchi): Cel mai cool exercitiu de intelegere a produsului a fost cand am lansat primul mall din Romania](https://media.iqads.ro/2013/12/mona-opran-cover-410.jpg)

![[AdLife] Sorin Bechira (X3): Apucaturile de designer se manifesta cand lumea te intreaba ce culoare iti place si tu ii raspunzi ca toate](https://media.iqads.ro/2013/11/sorin-bechira-600-cover-410.jpg)
![[AdStory] Fabio Seidl (Ogilvy & Mather Brazil): Advertising in Brazil is pop culture](https://media.iqads.ro/2013/07/photo-large-26500-cover-410.jpg)
![[AdStory] Fabio Seidl (Ogilvy & Mather Brazil): In Brazilia publicitatea e cultura pop](https://media.iqads.ro/2013/07/photo-large-26499-cover-410.jpg)



![[AdStory] Chris Clarke (LBi): Clientii trebuie sa invete ca online-ul nu mai exista](https://media.iqads.ro/2013/06/photo-large-26087-cover-410.jpg)
![[AdStory] Chris Clarke (LBi): The clients need to know that online doesn’t exist anymore](https://media.iqads.ro/2013/06/photo-large-26081-cover-410.jpg)

![[AdLife] Stefan Vasilachi (G2 Romania): Colectionez momente jenante si bilete de la transportul public, nu conteaza tara sau orasul](https://media.iqads.ro/2013/02/photo-large-25078-cover-410.jpg)











