Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[Juratii FIBRA #2] Soomean Chang (Freelance Creative Director): Ma vad revenind intr-o agentie cu focus pe digital sau tech. Traim vremuri interesante pentru ambele categorii](https://media.iqads.ro/2017/10/img-9314-bw1-cover-410.jpg)
![[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times](https://media.iqads.ro/2017/10/img-9314-bw-cover-410.jpg)
![[Hai #NETLIBERARE la content video] Dupa cursuri, 4 studenti de la SNSPA au rezolvat si un brief real. Pentru Young FIBRA](https://media.iqads.ro/2017/10/img-0350-cover-410.jpg)
![[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more](https://media.iqads.ro/2017/10/aitor-main-cover-410.jpg)
![[Juratii FIBRA #2] Aitor Borras (apple tree communications): Putem vorbi despre rezultatele numerice ale campaniei, despre ROI sau despre ce vreti, dar am nevoie de mai mult](https://media.iqads.ro/2017/10/aitor-main1-cover-410.jpg)
![[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
![[Ura in vremea bulelor] Mihai Coliban: Intr-un viitor distopic, neonazistul si egalitarul, rasistul si multiculturalul, homofobul si LGBT-ul vor primi advertising pe gustul lor de la acelasi brand](https://media.iqads.ro/2017/09/mihai-coliban-iunie-2017-cover-410.jpg)
![[Ura in vremea bulelor] Andra Oprisan: Va trebui ca brandurile sa devina mult mai constiente de tipul de om (nu doar consumator) pe care il creeaza](https://media.iqads.ro/2017/08/saffron-feb-2016-2777-cover-800-cover-410.jpg)
![[Ura in vremea bulelor] Radu Pilat: Cred ca termenul cel mai corect este “imbecilism”. Obtuzism, ochelaridecalism :)](https://media.iqads.ro/2017/08/poza-eu-cover-410.jpg)
