Content is any form of published material on the internet. Inbound marketers often recommend publishing quality content (engaging, informative, relevant) in order to help build brand awareness, establish expertise and authority, and drive traffic to your website.


![[Ura in vremea bulelor] Radu Pilat: Cred ca termenul cel mai corect este “imbecilism”. Obtuzism, ochelaridecalism :)](https://media.iqads.ro/2017/08/poza-eu-cover-410.jpg)


![[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency](https://media.iqads.ro/2017/08/d-tsoutsos-head-of-strategy-mccann-bucharest1-cover-410.jpg)













![[Independenti in presa] Cristian Lupșa: Cel mai inovator și curajos jurnalism din România vine din spațiul independent. Asta e îngrijorător, mai ales pentru generațiile viitoare](https://media.iqads.ro/2017/07/lb-9145-pp-cover-410.jpg)

![[Complexele publicitarilor] Alex Petrescu: Industria are Complexul Demostene; o serie interminabilă de cuvinte prețioase care ajung în ppt-uri](https://media.iqads.ro/2017/07/alex-run-cmd-cover-410.jpg)

![[Case Study] McCann Worldgroup Romania - KFC - "Christmas Bucket 2016"](https://media.iqads.ro/2017/06/kfc1-cover-410.jpg)




![[La cald, de la Cannes] Octavian Gheorghe (GMP PR): O piramida de jeleu, echilaterala, cu trei arome - diversitate, tehnologie si adevar](https://media.iqads.ro/2017/06/octavian-gheorghe-cover-410.jpg)
![[Case Study] The HUB Partners - J&B/PP Distributors Romania - "Blending Spirits"](https://media.iqads.ro/2017/06/jbcover-cover-410.jpg)
![[La cald, de la Cannes] Teodora Migdalovici (The Alternative School for Creative Thinking): Editia 2017 a fost fix ca un detox](https://media.iqads.ro/2017/06/19400418-10213871265475632-9057696198823780559-o-cover-410.jpg)









