In cadrul strategiei media, activitate constand in : - selectarea mediilor si suporturilor de publicitate; - stabilirea orarului de difuzare: numar, data, orar de aparitie succesiva a anunturilor (in presa scrisa), programarea spoturilor radio si/sau TV; - determinarea exacta a bugetului promotional (in functie de costul de achizitie al spatiului), element determinant in cadrul strategiei de comunicare a firmei.
![[Adland prin vecini] Gábor Havasi și Marina Niks (McCann Budapesta): Avem ruși, un brazilian, un francez, un persan și americani. Ne lipsesc românii](https://media.iqads.ro/2018/10/marina-gabor1-cover-410.jpg)
![[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians](https://media.iqads.ro/2018/10/marina-gabor-cover-410.jpg)
![[Mileii de aur] Denisa Vladuta (Kaleidoscope Proximity), cu moralul ridicat dupa Mileu: "Deci se poate si pentru chestiutele acelea micute care iti ocupa tot timpul"](https://media.iqads.ro/2018/10/denisa21-cover-410.jpg)
![[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive](https://media.iqads.ro/2018/10/tsanka-cover-410.jpg)
![[Cook-off publicitar] MediaCom vine in regim full-service la Cupa Agentiilor la Gatit by Selgros](https://media.iqads.ro/2018/10/mediacom-cover-410.jpg)
![[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered](https://media.iqads.ro/2018/08/rafal-baran-fcb-b2f-warsaw-profile-cover-410.jpg)
![[Adland prin vecini] Rafal Baran (FCB Bridge2Fun Polonia): Avem mult umor. Ne place, ca celorlalte țări post-comuniste, să fim admirați, validați, flatați](https://media.iqads.ro/2018/08/rafal-baran-fcb-b2f-warsaw-profile1-cover-410.jpg)
![[Noii publicitari] Adriana și Theodor au intrat în publicitate pe ușa pe care scria ”Friends\TBWA”. Acolo au rămas](https://media.iqads.ro/2018/08/adriana-theo-cover-410.jpg)
![[Media in 2018] Oana Padure (Wavemaker): Viitorul inseamna sa depasim media, sa folosim continutul pentru a influenta consumatori care devin din ce in ce mai insensibili la reclama](https://media.iqads.ro/2018/04/oana-padure-ceo-wavemaker-cover-800-cover-410.jpg)
![[Media in 2018] Cosmin Cojocaru (Carat Romania): "Nu cred ca digitalul va ucide vreodata TV-ul si inca ascultam mai mult radio decat stam pe Facebook"](https://media.iqads.ro/2018/02/cosmin-cojocaru-cover-410.jpg)
![[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising](https://media.iqads.ro/2017/10/img-5126-cover-410.jpg)
![[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
