In cadrul strategiei media, activitate constand in : - selectarea mediilor si suporturilor de publicitate; - stabilirea orarului de difuzare: numar, data, orar de aparitie succesiva a anunturilor (in presa scrisa), programarea spoturilor radio si/sau TV; - determinarea exacta a bugetului promotional (in functie de costul de achizitie al spatiului), element determinant in cadrul strategiei de comunicare a firmei.
![[Media in 2018] Cosmin Cojocaru (Carat Romania): "Nu cred ca digitalul va ucide vreodata TV-ul si inca ascultam mai mult radio decat stam pe Facebook"](https://media.iqads.ro/2018/02/cosmin-cojocaru-cover-410.jpg)
![[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising](https://media.iqads.ro/2017/10/img-5126-cover-410.jpg)
![[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
![[Strategul si juniorii] Ana-Maria Olaru (Ogilvy Romania): Pentru un junior din strategie, nu backgroundul e cel mai important](https://media.iqads.ro/2017/08/ana-maria-olaru-cover-410.jpg)
![[Strategul si juniorii] Alecsandra Roman (FCB): De la juniori poti invata multe lucruri daca se intampla sa pierzi contactul cu realitatea](https://media.iqads.ro/2017/07/poza-21-cover-410.jpg)
![[Strategul si juniorii] Alina Buzatu (Friends\TBWA): Strategia presupune lucruri atat de simple, incat ne speriem de ea si simtim nevoia sa compensam prin cuvinte pompoase](https://media.iqads.ro/2017/07/poza-alina-b-cover-410.jpg)
![[Case Study] McCann Worldgroup Romania - KFC - "Christmas Bucket 2016"](https://media.iqads.ro/2017/06/kfc1-cover-410.jpg)
