XI "White Square" has announced the winners

XI "White Square" has announced the winners

 April 19, winners award ceremony of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, which was held in the Belarusian capital for the eleventh time and gathered participants from 32 countries, took place. This year, the festival has sounded on the international stage under the slogan Your Moment is Now.

A total of 1019 entries from countries of the CIS and Europe were submitted to the “White Square”. Works were accepted in 7 contests: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by 6 international jury compositions — Creative Jury, Marketing, Branding, Digital, Media, Social Advertising jury — a total of 62 world-renowned experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.

So, we present the results of all the XI "White Square" contests.

The creative agency of the festival, which received most awards according to the results of refereeing, is Voskhod, Russia.

Belarusian festival agency — Forte Grey

 

THE GRAND PRIX

Grand Prix

entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

A. PROMO & ACTIVATION

A1 Use of channel / medium

Silver

entry Beware of Bots, agency Possible Group, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
entry The Point of No Return, agency Great Advertising Group, Russia

A2 Use of brand experience

Gold

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan
entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Short-list

entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry 2018 in Review: Yandex.Taxi Riders' Personal Stats, agency Yandex.Taxi in-house studio, Russia
entry A look that sounds, agency e:mg, Russia
entry Mani cure, agency VMLY&R MEXICO, Mexico
entry Rewind to the 80's, agency e:mg, Russia
entry Time:Sharing, agency DPG, Russia

A3 Use of technology

Gold

entry Beware of Bots, agency Possible Group, Russia

Silver

entry "Dostup" Project (*Access), agency Mosaic media, Russia

A4 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

A5 Campaign

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry The most epic promo, LLC "Eurotorg" Team, Belarus

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia
entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia

A6 Low budget project

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Silver

entry Beware of Bots, agency Possible Group, Russia
entry Mold, agency BBDO Ukraine, Ukraine

Bronze

entry Safe the Rap, Deep creative digital agency, Russia

 

C. PR

C1 Use of PR practice

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan
entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia (moved from A2 Use of brand experience)

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

C2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

C3 Influencer

Short-list

entry A look that sounds, agency e:mg, Russia

C4 Strategy

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

C5 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia

 

H. DIRECT

H1 Use of direct medium

Bronze

entry Rewind to the 80's, agency e:mg, Russia
entry Stuck in Photostock, agency Forte Grey, Belarus
entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

H2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

H3 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

H4 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia

 

I. INNOVATIONS

I1 Innovations

Silver

entry Beware of Bots, agency Possible Group, Russia

 

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Creative effectiveness

Gold

entry This is YOTA ad, agency Friends Moscow, Russia

Silver

entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine

Bronze

entry #smthwentwrong, agency UAMASTER digital agency, Ukraine

Short-list

entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia

 

BRANDING

B. COMMUNICATION DESIGN

B1 Logo

Silver

entry Layered, agency Voskhod, Russia
entry Loudhead, agency Suprematika, Russia

Short-list

entry Mural Art Park, agency Brandon Archibald, Ukraine
entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan

B2 Corporate identity

Gold

entry Bushe, agency Suprematika, Russia
entry Layered, agency Voskhod, Russia

Silver

entry Aquality, agency DEPOT BRANDING AGENCY, Russia
entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine
entry Hydroid, agency Terminal design, Russia
entry ZHEESHEE Production Branding, agency Creative Brands, Russia

Short-list

entry Branding for Yomko, agency Nimax, Russia
entry Gotcha, agency Suprematika, Russia
entry NAR rebrand, agency TUTKOVBUDKOV, Russia
entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine
entry Overkill Brand, agency McCann Riga, Latvia
entry SOUL, agency AIDA Pioneer branding & creative, Belarus
entry Vyborg identity, agency SETTERS, Russia 

B4 Multi-page editions

Bronze

entry Annual report, agency Volga Volga Brand Identity, Russia 

B5 Souvenirs and business gifts

Silver

entry Overkill Board Game, agency McCann Riga, Latvia

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine 

B6 Brand environment & experience design

Gold

entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine

Silver

entry Gratitude on our skin, agency e:mg, Russia
entry Layered, agency Voskhod, Russia

 

Q. DIGITAL DESIGN

Q1 Website design

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry ZHEESHEE Website, agency Creative Brands, Russia 

Q3 Design of virtual promo-tools

Bronze

entry Warface Banana Royale, agency SLAVA, Russia

 

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

entry BERGEN, DEPOT BRANDING AGENCY, Russia

Silver

entry Eau De Vie De Biere, agency Not Perfect, Lithuania

Bronze

entry Charms Of Sails, agency Not Perfect, Lithuania

Short-list

entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine
entry hike redesign., agency BBDO Ukraine
entry SmartHit, agency CRITICAL, Lithuania 

X2 Packaging of non-food products

Gold

entry Equre, agency Repina Branding, Russia

Silver

entry SkinHead shampoo packaging design, agency DDC.Lab, Russia

Bronze

entry Forte Femme Perfume, agency Voskhod, Russia

Special Prize of branding jury

работа Mold, агентство BBDO Ukraine, Ukraine


DIGITAL

D. DIGITAL

D1 Websites

Short-list

entry Goodbye to the Middle Ages!, agency Possible Group, Russia 

D2 Interactive projects

Silver

entry Putin turns on the Rain, agency Voskhod, Russia 

D3 Pre-rolls

Silver

entry Predictable Swedes, agency Great Advertising Group, Russia

Bronze

entry Pre-roll drama "The buzz', agency Bootleg, Russia 

D5 Integrated digital campaign

Short-list

entry Face the cake, agency Zebra Hero, Russia 

D6 Viral campaign

Silver

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan
entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Forte Femme, agency Voskhod, Russia
entry This is YOTA ad, agency Friends Moscow, Russia 

D7 Social

Bronze

entry rrrRRrr, agency The Smarts, Bulgaria 

D8 Branded tech and innovations

Gold

entry Beware of Bots, agency Possible Group, Russia
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia 

D9 Digital Craft

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

G. MOBILE

G5 Mobile tech and innovations

Silver

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

T, CREATIVE DATA

T2 Data driven insight

Gold

entry Utair "Where You Belong", agency Friends Moscow, Russia

T4 Use of real-time data

Bronze

entry Rose Index, agency Leo Burnett Moscow, Russia

Short-list

entry Zolla Don't miss the summer, agency SLAVA, Russia

Special prize for "Digital Balls"

работа Putin turns on the Rain, агентство Voskhod, Russia

 

CREATIVITY

F. FILM

F1 TV

Silver

entry The wrong bank, agency Voskhod, Russia

Bronze

entry Delivery, agency Voskhod, Russia
entry EVERYWHERE, agency Instinct (BBDO Group), Russia

Short-list

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Choice, agency Voskhod, Russia
entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
entry When the Stakes Are High, agency Optimist Creative, Estonia

F2 Online

Silver

entry "Abduction", agency media kitchen, Kyrgyzstan
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Bronze

entry Happy losing, agency Leo Burnett Moscow, Russia
entry Modulbank "SPASIBO", agency Friends Moscow, Russia
entry The saw up, agency DDB Russia, Russia
entry Zoommerish Prices, agency Leavingstone, Georgia

Short-list

entry Runner from series Serial killer, agency Zebra Hero, Russia
entry Working Dead, agency Leavingstone, Georgia

F3 Film Craft

Gold

entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia
entry The wrong bank, agency Voskhod, Russia

Silver

entry Delivery, agency Voskhod, Russia
entry Entrepreneured in the head, agency Voskhod, Russia

Bronze

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Inventory, agency Leo Burnett Moscow, Russia
entry Samvel, agency Yandex.Taxi in-house studio, Russia

 

K. INTEGRATED

K1 Multi-platform campaigns

Gold

entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry Utair "Where You Belong", agency Friends Moscow, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia
entry Orange Fitness, agency Ruport, Russia

K2 Digital & Social

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Short-list

entry Face the cake, agency Zebra Hero, Russia

K3 Viral campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine
entry Thirsty Tags, agency Redberry, Georgia
entry This is YOTA ad, agency Friends Moscow, Russia

K4 Product / brand launch campaign

Short-list

entry Warface Banana Royale, agency SLAVA, Russia

K5 Image campaign

Gold

entry Thirsty Tags, agency Redberry, Georgia
entry Utair "Where You Belong", agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)

Silver

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia
entry Time to Speak, agency BBDO Russia Group, Russia

K6 Low budget campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Thirsty Tags, agency Redberry, Georgia

Short-list

entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine

K7 Selfpromo

Short-list

entry New Year Teleport, agency Leo Burnett Moscow, Russia
entry Signato - the freedom typeface, agency FOLK, Lithuania

 

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Bronze

entry Working Dead, agency Leavingstone, Georgia

Short-list

entry The saw up, agency DDB Russia, Russia

N2 Audio branded content

Bronze

entry Heartbeat project, agency Friends Moscow, Russia

Short-list

entry Sound in the leading role, agency RUCOM, Russia (moved from N1 Visual branded content)

N3 Interactive branded content

Short-list

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

N4 Branded events

Gold

entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates (moved from O1 Outdoor)

Short-list

entry CineMoms, agency GForce/Grey, Kazakhstan

N5 Brand experience

Gold

entry Forte Femme, agency Voskhod, Russia (moved from N1 Visual branded content)

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Silver

entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia

Short-list

entry Lenovo Art Switch project, agency NGN.agency, Ukraine
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

O. OUTDOOR

O1 Outdoor

Silver

entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine

series of entries Utair "Where You Belong", agency Friends Moscow, Russia

http://adfest.by/en/work/1109
http://adfest.by/en/work/1110
http://adfest.by/en/work/1111 

Short-list

entry Billbird, agency Soda Creative Band, Russia
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia

 

P. PRINT

P1 Print

Gold

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine
entry Atomic Girl, agency Not Perfect, Lithuania

series of entries Utair "Where You Belong", agency Friends Moscow, Russia
http://adfest.by/en/work/1106
http://adfest.by/en/work/1107
http://adfest.by/en/work/1108

Short-list

entry Moses' Paint Roller, agency ABK, Georgia

P2 Print Craft

Bronze

entry BERGEN, agency DEPOT BRANDING AGENCY, Russia

entry Moses' Paint Roller, agency ABK, Georgia

Short-list

entry In Medica, agency Not Perfect, Lithuania

Special Prize for originality

работа Forte Femme, агентство Voskhod, Russia


MEDIA

M. MEDIA CAMPAIGN

M1 Integrated campaign

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Bronze

entry Utair "Where You Belong", agency Friends Moscow, Russia

M2 Low budget campaign

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

V. CHANNELS

V1 Use of TV & Other Screens

Short-list

entry This is YOTA ad, agency Friends Moscow, Russia

V3 Use of Print / Outdoor

Bronze

entry Mold, agency BBDO Ukraine, Ukraine

V4 Use of Ambient Media

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry Stuck in Photostock, agency Forte Grey, Belarus
entry The Point of No Return, agency Great Advertising Group, Russia

V5 Use of Events

Silver

entry Stuck in Photostock, agency Forte Grey, Belarus

Short-list

entry #FairB&B, agency Kinograf, Ukraine

V6 Use of Digital Platforms

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry Pre-roll drama "The buzz', agency Bootleg, Russia

V8 Use of Social Platforms

Gold

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia

V9 Use of Technology

Bronze

entry Beware of Bots, agency Possible Group, Russia
entry Have an idea? Post it!, agency Marvelous LLC, Russia

 

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Thirsty Tags, agency Redberry, Georgia

W2 Excellence in Media Planning

Bronze

entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia

W3 Excellence in Media Engagement

Bronze

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

W4 Use of Data

Silver

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

W5 Use of Programmatic

Gold

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

Special Prize for better change

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

SOCIAL ADVERTISING

S. SOCIAL ADVERTISING

S1 Socially-oriented film

Bronze

entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Short-list

entry Coming Out, agency Leavingstone, Georgia
entry Gordey, borderless photography, agency Black & White Group, Kazakhstan
entry THE STORY OF ONE BULLYING  travli.Net, agency MORE (BBDO Group), Russia

S2 Socially-oriented print

Silver

Series of entries The floor plan of homeless, entry The floor plan of homeless - 1, The floor plan of homeless - 2, The floor plan of homeless – 3, agency Kollegi, Russia

Short-list

entry KeepLivingCoral, agency White Rabbit Budapest, Hungary

S3 Socially-oriented radio

Short-list

entry Vicious circle, agency Havas Creative Group Russia, Russia

S4 Socially-oriented project / campaign

Gold

entry Signato - the freedom typeface, agency FOLK, Lithuania

Bronze

entry Forte Femme, agency Voskhod, Russia
entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine
entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Special prize “Best project in sphere of social responsibility

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

In the business and educational program of the festival, more than 70 master classes from headliners from 20 European countries took place, acquainting participants with the latest trends in marketing, branding, digital, media. For beginners and future advertisers, the smart partner of the festival - Higher School of Economics - organized intellectual game Advertising Hackathon. Special partner of the festival is MTBank.

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