In cadrul strategiei media, activitate constand in : - selectarea mediilor si suporturilor de publicitate; - stabilirea orarului de difuzare: numar, data, orar de aparitie succesiva a anunturilor (in presa scrisa), programarea spoturilor radio si/sau TV; - determinarea exacta a bugetului promotional (in functie de costul de achizitie al spatiului), element determinant in cadrul strategiei de comunicare a firmei.
![[Schimbari in media] Andreea Popescu (Media Concept Store): Daca ne raportam la Cannes Lions, inovatia inseamna de cele mai multe ori utilizarea tehnologiilor noi](https://media.iqads.ro/2017/01/dsc-3607b-w-cover-410.jpg)
![[Schimbari in media] Nicolae Stancu (United Media Services): Viitorul nu e neaparat legat de digital si TV, ci de mediile clasice peste care a venit un layer de tehnologie](https://media.iqads.ro/2017/01/img-9120-cover-410.jpg)
![[Retail a la Black Friday] Adrian Horvat (Vola.ro): Previzionam ca anul acesta, de Black Friday, vom vinde cat intr-o luna intreaga](https://media.iqads.ro/2016/11/download-cover-410.jpg)
![[In 2026] Calin Clej: E nevoie de un „zero moment of truth” in industria de marcomm din Romania](https://media.iqads.ro/2016/07/calin-clej-cover-410.jpg)
![[Can-Cannes 2016] Claudia Chirilescu: Toate entitatile prezente la Cannes au punctat transformarile prin care trec fiecare, ca organizatie, pentru a se adapta la noua realitate culturala si economica](https://media.iqads.ro/2016/06/collageddwdw-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kaleidoscope Proximity - Dew the grind / Mountain Dew / PepsiCo](https://media.iqads.ro/2016/05/md-grind-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Saatchi & Saatchi + The Geeks - It's Better Online / Vodafone e-Shop / Vodafone](https://media.iqads.ro/2016/05/untitled-design-86-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - McCann - Romanians, come home / ROM / Kandia Dulce](https://media.iqads.ro/2016/05/untitled-design-55-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Pegas Urban Color - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-51-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - McCann - Little money, big fun / KFC / KFC Romania](https://media.iqads.ro/2016/05/untitled-design-43-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman](https://media.iqads.ro/2016/05/untitled-design-38-cover-410.jpg)
