Websites and applications that enable users to create and share content or to participate in social networking.
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.


![[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it](https://media.iqads.ro/2018/08/img-41391-cover-410.jpg)





![[Prețul ideilor] Maria Teodorof: Nu te uiți într-un brainstorming la colegul de echipă și zici “gata, hai, dă-i start”](https://media.iqads.ro/2018/08/946413-1262786997081050-2923776585553784173-n-cover-410.jpg)




![[Businessul de regie] Raluca Mateiu (InternetCorp): A crescut atentia pe rezultate. Vedem o analiza din ce in ce mai exacta a campaniilor](https://media.iqads.ro/2018/08/al5a4194final-cover-410.jpg)
![[Businessul de regie] Alin Alecu (ARBOmedia): Se observa deja o “curatare” a pietei, inclusiv in ceea ce priveste formatele folosite](https://media.iqads.ro/2018/08/foto-alin-alecu-iul-2018-6-cover-410.jpg)

![[Noii publicitari] Andreea și Codrin. Artă și social media la Geometry](https://media.iqads.ro/2018/08/collage1-cover-410.jpg)
![[Vara eșecurilor noastre] Cristian Neagoe: “Eșecul” nu e iremediabil, în schimb “fail”-ul contemporan din evul social media e o etichetă mult mai greu de dezlipit](https://media.iqads.ro/2017/01/neagoe-prin-camera-cover-410.jpg)

![[Publicitatea în aer] Marius Tudor (Rusu+Borțun): Cred că radioul ar trebui să fie mediul preferat al unui copywriter, dar și cel mai intimidant](https://media.iqads.ro/2018/08/dsc-1411-cover-410.jpg)
![[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"](https://media.iqads.ro/2018/08/karolina-galacz-pic1-cover-410.jpg)






![[Noii publicitari] Adriana și Theodor au intrat în publicitate pe ușa pe care scria ”Friends\TBWA”. Acolo au rămas](https://media.iqads.ro/2018/08/adriana-theo-cover-410.jpg)













