This term has many definitions. It does not refer to a specific software program or technology. It is often used to describe a trend in the Web environment toward transparency, information sharing, collaboration, and the use of interactive tools (some of which are described in this article).





![[Conferintele FIBRA] Seminar Starcom MediaVest Group: Content is the King, Consumer is the Storyteller - cand consumatorul scrie briefuri, iar brandurile le transforma in storytelling](https://media.iqads.ro/2016/05/collage1-cover-410.jpg)








![[IQads Kadett] Alex Negrea despre perspectiva utilizatorului si perspectiva brandului pe Facebook](https://media.iqads.ro/2013/06/photo-large-26062-cover-410.jpg)

![[IQads Kadett] Horia Codrean (Life After Work) despre transformarea pasiunilor in business](https://media.iqads.ro/2012/07/photo-large-23738-cover-410.jpg)













