[Shortlist @ Premiile FIBRA] In Roaming, Like at Home / VODAFONE / McCann

Nominalizarile obtinute la FIBRA #2:

  • TV/Cinema

 

PRESENTING THE CASE

Campaign / Execution Summary

With Vodafone dropping all roaming taxes, we wanted to show how this change improves people’s lives, so we turned to those who needed it most: travelling professionals. Our TVC follows the story of a plane pilot who is always at home to scare the monsters away from under his kid’s bed before tucking him in, even when dad is in a different country. No matter where he is, he’s always video-calling his boy for their evening monster-scaring routine.

Context / Problem / Opportunity / Insight

With no more roaming taxes, people who need to travel a lot for work can be closer to those back home. They no longer have to miss everyday moments that they love spending with their family as they can make the most out of any distance.

Target Group

Busy high-end achievers who seek ease of life through technology, which they also see as a tool to enrich their everyday experiences.

Results

Very good creative performance, being perceived as highly distinctive, with excellent branding:
Brand recall 93%
30% raise in creative difference in category

 

INFO

Agency/Company: McCann Worldgroup Romania
Entry Case Title: In Roaming, Like at Home
Brand: Vodafone
Client: Vodafone

 

CREDITS

Chief Creative Officer: Catalin Dobre 
Copywriter: Ruxandra Papuc 
Art Director: Daniel Strugariu 

 

OTHER CONTRIBUTING COMPANIES

Media Agency: MEC Romania


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