[Case-Study] Vacations for Calories

Podcast

Advertised product: Vacations for Calories offer
Name: Vacations for Calories
Agency: Proximity (BBDO Russia Group)

 

Idea

As winter draws to a close, people start planning their summer journeys… and going to gyms trying to get in shape for shinning on the beach. But results are not immediately visible and many soon give up working out. Here we saw an opportunity for WorldClass — the brand that inspires achievers — and S7 Airlines — the brand that inspires dreamers.We joined their efforts and offered customers a deal - “Vacations for Calories”. The offer, valid during the pre-vacation season, rewarded every 2 calories burned at WorldClass with 1 mile in the S7 Miles program. If one showed persistence and trained hard, enough calories could be burned to earn miles to reach the desired seaside destination — and to arrive there in stunning shape.

 

Credits

Proximity:
Ilya Andreyev, Creative Director
Julia Arkhangelskaya, Copywriter
Nastya Mukhina, Art-director
Vsevolod Navashin, Design Director
Kolya Belyaev, Craft art-director
Ilya Kulikov, Craft art-director
Oleg Fogel, Designer
Alexander Tsyganiuk, Junior designer
Polina Zvereva, Account director
Liana Shengeliya, Senior Account manager
Katya Norsoyan, Producer

Companii

BBDO Russia

Branduri

S7 Airlines

Oameni

Oleg Fogel Ilya Kulikov Kolya Belyaev Ilya Andreyev Katya Norsoyan Polina Zvereva Nastya Mukhina Liana Shengeliya Vsevolod Navashin Alexander Tsyganiuk Julia Arkhangelskaya

Pozitii

Senior Account Copywriter Account Manager Producer Senior Account Manager Creative Director Account Director Design Director Junior Designer

Subiecte

Creatie

Branded

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