APG (Account Planning Group) a anuntat vineri, 7 august, cei 25 de finalisti pentru APG Creative Strategy Awards. Conform Brandrepublic, selectia a fost facuta dintr-un total de 153 de inscrieri. Premiile vor fi decernate pe 8 octombrie 2009.
Pe site-ul oficial APG este mentionat faptul ca fiecare lucrare shortlistata are un premiu garantat. Pe langa trofeele de Bronz, Argint si Aur, mai exista premii speciale: Best understanding of business, Best understanding of brands, Best understanding of consumers, Best understanding of channels, Best use of research, Best creative brief or briefing, Best presentation to judges, Best-written paper, Freshest thinking, Most progressive Client etc. Iar trofeul Grand Prix va fi selectat din randul lucrarilor premiate cu Gold.
Shortlist APG Creative Strategy Awards 2009:
Air Action Vigorsol - Bartle Bogle Hegarty
Axe Japan - Bartle Bogle Hegarty
Barnardo's - Bartle Bogle Hegarty
BHF "heart attack" - Grey London
BHF "Yoobot" - Grey London
Comparethemarket.com - VCCP
DfT "speed" - Abbott Mead Vickers BBDO
Eurostar - Mother Advertising
Forevermark Diamonds - JWT Mumbai, India
Johnnie Walker - Bartle Bogle Hegarty
Kent County Council - M&C Saatchi
Lynx - Bartle Bogle Hegarty
Nike 5 - Wieden & Kennedy
Nokia Supernova 7610 - Wieden & Kennedy
Orange Gold Spots - Mother Advertising
PC World - M&C Saatchi
PG Tips - Mother Advertising
Royal Mail -Abbott Mead Vickers BBDO
RSPCA Australia - The Campaign Palace, Australia
Skcin - McCann Erickson
Sony Net-Share Cam - Saatchi & Saatchi, Australia
Stella Artois 4% - Mother Advertising
The Economist - Abbott Mead Vickers BBDO
Volkswagen - Tribal DDB
Halo 3 - McCann Erickson
