Coca-Cola believes that wanting to do good in the world is an unanimous desire. Converting desire into action is the most difficult task.To make it all possible, we partnered up with hundreds of NGOs who registered their volunteering opportunities into our app and started promoting tutorials of the app using real people who genuinely helped those in need.
Soon, TV stars and popular figures of Romania joined the app and started to offer their help. Media picked up the news and the app was promoted in most popular TV shows, inviting people to download the app and start doing good.
Project Title: Radar for good
Client: Coca-Cola Romania
Agentie: McCann Romania
Adrian Botan / Global Creative Director
Nir Refuah / Chief Creative Officer
Catalin Dobre / Executive Creative Director
Ioana Filip / Executive Creative Director
Laura Aldea / Group Account Director
Premii obtinute la Premiile FIBRA #1:
Gold FIBRA / Radar for good / 5.3 DIGITAL - Branded Apps