Inca o zi la Cannes Lions si 4 Lei adjudecati de campanii romanesti. McCann Worldgroup Romania, Publicis Romania si Leo Burnett Romania sunt agentiile locale care au semnat proiectele premiate de juriile categoriilor Direct si PR, dupa un total de 13 shortlisturi obtinute miercuri la Direct, Media, PR si Product Design. In continuare, Romania are 4 proiecte aflate pe shortlisturile de la Sustainable & Development Goals Lions.
McCann Worldgroup Romania si Beau Monde - "Bihor Couture" aduc primul Gold pentru Romania la aceasta editie a Cannes Lions, alaturi de un Silver Lion la categoriile PR/ Low Budget/ High Impact Campaign si, respectiv, PR / Brand Voice & Strategic Storytelling.
Campania a primit si un Bronze la Brand Experience & Activation Lions / subcategoria Media & Entertainment si este in continuare shortlistata la Sustainable & Development Goals / subcategoria Decent Work and Economic Growth.
Publicis Romania castiga un Bronze la Direct Lions / subcategoria Acquisition & Retention cu campania Burger King - "Whopper No-Show", inscrisa de Burger King Miami.























