White Square 2020 announced the winners

On July 9, the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square, which this year was the first time held online and performed on the international stage under the slogan Time to Win! This year, 937 entries from participants from 31 countries competed for festival awards in Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital and Change for Good categories. Jury discussions were held in the format of live conferences with participation of highly recognized and awarded creative directors of the leading agencies from around the world. Watch White Square 2020 Award Ceremony here.

Alena Ustinovich, Chairman of Board of Association of Communication and Marketing Agencies of Belarus, producer of White Square festival, noted:

« For communications industry, this year has been a real challenge in every country around the world, a challenge for each of us and for our teams. Today, as never before, our industry needs a fresh breath, a portion of inspiration and a bit of creative adventurism, which we ourselves usually carry to all spheres of the economy, culture and society as a whole, thanks to Advertising Festivals in general and White Square in particular. I am glad that almost one thousand entries that took part in the festival reflected strong nature of our industry, which is committed and able to win».

So, we glad to present the winners of White Square 2020.

Creative agency of the festival, which received the biggest number of awards – BBDO Moscow, Russia.

Belarusian agency of the festival – TDI Group Belarus.

GRAND-PRIX
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry Russian Yoga School, Zebra Hero, Russia

CHANGE FOR GOOD

S. CHANGE FOR GOOD

S1 Change for Good / Film

Gold
entry The Choice, Marvelous LLC, Russia
entry Russian Yoga School, Zebra Hero, Russia

Silver
entry The safest place, Artem Nugmanov/Self employed, Russia

Bronze
entry Closer to moms, Salmon Graphics, Belarus

Short-list
entry Now You Understand, Not Perfect Riga, Latvia
entry Stay at Home, Not Perfect Riga, Latvia
entry Fast internet for meaningful use, Not Perfect Riga, Latvia
entry My Lockdown, Mr. Da Vinci, Brazil

S2 Change for Good / Print

Gold
entry Special Edition, Y agency, Ukraine

Silver
entry For More Life, Kraken, Georgia
entry Art of Quarantine, Looma, Ukraine
entry Equal Colors, White Rabbit Budapest, Hungary
entry Read vs. Covid, SEED a creative agency, Kazakhstan

Bronze
entry Don't play hide-and-seek with life, Kollegi, Russia
entry Off Road, in house, Mood, Peru
entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine

Short-list
entry Burger King Belgium - Stay Home, Buzzman, France
entry The Physical Violence Virus Cell, Cheil Centrade, Romania
entry Hair Dryer, Salsa, Peru
series Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia

S3 Change for Good / Radio

Silver
entry Sea of ideas, Leo Burnett Ukraine, Ukraine

S4 Change for Good / Campaign

Gold
entry We Are Siberia, TUTKOVBUDKOV, russia
entry A Team of One, Loong, China

Silver
entry Font of Kindness, SMETANA, Russia
entry The sound of Indifference, watergunz, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry Birds Records, BBDO Moscow, Russia
entry N23, Action, Russia
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

Bronze
entry A Humane Ending, Nord DDB Riga, Latvia
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
entry Survivors, BBDO Moscow, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)

Short-list
entry #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
entry Unsilent bouquet, GForce/Grey, Kazakhstan
entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
entry Wheelchange Tours, FCB Lisbon, Portugal

Special prize for great impact
entry Font of Kindness, SMETANA, Russia

Special prize for product design
entry Wheelchange Tours, FCB Lisbon, Portugal

S5 Change for Good / Interactive

Gold
entry Terms Against Bullying, White Rabbit Budapest, Hungary

Silver
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)

Bronze
entry FlyHome, TUTKOVBUDKOV, Russia
entry Trip In The Dark , Voskhod, Russia (moved from S4 Change for Good / Campaign)

Short-list
entry #TakeMEMEhome, BBDO Moscow, Russia

DIGITAL

D. DIGITAL

D1 Websites

Bronze
entry Trip In The Dark, Voskhod, Russia

Short-list
entry BBDO Daily, Proximity Russia, Russia

D2 Interactive projects

Bronze
entry "Look at the World like a Child", Humanz, Russia
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

D3 Online video & Viral film

Gold
entry Ad that you can feel by skin, Proximity Russia, Russia

Silver
entry Russian Yoga School, Zebra Hero, Russia

Bronze
entry Last rave, Zebra Hero, Russia

Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Birds Records, BBDO Moscow, Russia

D4. Pre-rolls

Bronze
entry Ad that you can feel by skin, Proximity Russia, Russia

D6 Digital Campaign

Gold
entry Birds Records, BBDO Moscow, Russia

Silver
entry The Greatest Reads, Contrapunto, Russia

Bronze
entry AI Versus, Voskhod, Russia

D7 Viral campaign

Gold
entry Russian Yoga School, Zebra Hero, Russia

Bronze
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus

D8 Social & Influencer Campaign

Gold
entry Russian Yoga School, Zebra Hero, Russia

Bronze
entry #TakeMEMEhome, BBDO Moscow, Russia

Short-list
entry Tera Botin, Leavingstone, Georgia

D9 Native Advertising

Silver
entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)

Bronze
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Last Rave, Zebra Hero, Russia

D10 Branded tech and innovations

Silver
entry The Greatest Reads, Contrapunto, Russia

Bronze
entry Dodo open source pizza, BBDO Moscow, Russia

Short-list
entry Tone de Cabaret, Socialist, Russia

D11 Digital Craft

Bronze
entry The Greatest Reads, Contrapunto, Russia
entry Trip In The Dark, Voskhod, Russia

G. MOBILE

G1 Mobile websites

Bronze
entry Terms Against Bullying, White Rabbit Budapest, Hungary

G2 Apps

Short-list
entry Kinder of the future!, Humanz, Russia

G4 AR / VR / 360Вє videos

Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

G5 Activation by location / Voice activation

Gold
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

G8 Mobile Tech and Innovations

Silver
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

T. CREATIVE DATA

T1 Data-enhanced Creativity

Silver
entry AI Versus, Voskhod, Russia

Bronze
entry Dodo open source pizza, BBDO Moscow, Russia

T3 Data storytelling

Silver
entry AI Versus, Voskhod, Russia

T4 Use of Real-time Data

Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

T5 Social Data & Insight

Silver
entry Terms Against Bullying,White Rabbit Budapest, Hungary

Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

MEDIA

V. CHANNELS

Short-list
V3 Print / Outdoor
entry Boosting sales with a single billboard, e:mg, Russia

V4 Ambient Media

Gold
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia

Silver
entry The Death of The Warsaw Palm, Syrena Communications, Poland

Short-list
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia

V5 Events

Short-list
entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
entry Nerf battle in real life, e:mg, Russia

V6 Digital platforms

Silver
entry Trip in the dark, Voskhod, Russia

V8 Social Platforms

Short-list
entry A Letter from the Future, VOZDUH brand & communications, Russia

V9 Technology

Gold
entry AI Versus, Voskhod, Russia

Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

Short-list
entry Tone de Cabaret, Socialist, Russia

V10 Branded content

Silver
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia

Short-list
entry 5% is a lot!, 12, Russia

W. EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Stategy

Silver
entry Perfect Search, BBDO Moscow, Russia

W3 Excellence in Media Engagement

Gold
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

Silver
entry We Are Siberia, TUTKOVBUDKOV, Russia

W4 Use of Data

Gold
entry AI Versus, Voskhod, Russia

M. MEDIA CAMPAIGN

M1 Integrated Campaign

Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia

Silver
entry Complaining, Not Perfect Tallinn, Estonia

Bronze
entry #Date_With_Art, Postmen DA, Ukraine

M2 Low Budget Campaign

Gold
entry Perfect Search, BBDO Moscow, Russia

Bronze
entry Survivors, BBDO Moscow, Russia

M3 Influencer Campaign

Gold
entry A Team of One, Loong, China

Silver
entry Tera Botin, Leavingstone, Georgia
entry Birds Records, BBDO Moscow, Russia

Bronze
entry REN TIME, AIDA Pioneer, Belarus

CREATIVE

FILM

F1 Film TV/Screens

Bronze
entry MATRIX, Forte Grey, Belarus

Short-list
entry working hours, Not Perfect Vilnius, Lithuania
entry No ties allowed, Voskhod, Russia

F2 Online

Gold
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia

Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry The sound of Indifference, watergunz, Georgia

Bronze
entry The Kommunalka, Leo Burnett Moscow, Russia
entry Series Big Foot, Forte Grey, Belarus

Short-list
entry Runners guide to Riga, Nord DDB Riga, Latvia
entry Ad that you can feel by skin, Proximity Russia, Russia
entry MATRIX SHORT, Forte Grey, Belarus
entry Stronger than crisis, Voskhod, Russia
entry Carp, AIDA Pioneer, Belarus

F3 Film Craft

Silver
entry The Kommunalka, Leo Burnett Moscow, Russia
entry All At Once, Voskhod, Russia
entry Tatarka - AU, Little Big family, Uzbekistan

Bronze
entry Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)
entry MATRIX, Forte Grey, Belarus
entry The sound of Indifference, watergunz, Georgia
Серия работ NUGO – 007, entry NUGO - 007 - Snow, entry NUGO - 007 - Coolant, Mozaika, Georgia

Short-list
entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
entry Super Jars, Svetly Story, Russia

K. INTEGRATED

K1 Omni-channel Campaign

Gold
entry The New National Anthem Edition, Impact BBDO, UAE

Silver
entry The Greatest Reads, Contrapunto, Russia
entry Our Sea, Possible Moscow x Suprematika, Russia

Short-list
entry Complaining, Not Perfect Tallinn, Estonia
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry My Name Is Enough, Doping Creative Agency, Armenia

K2 Digital Campaign

Silver
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia

K3 Social & Influencer Campaign

Gold
entry #TakeMEMEhome, BBDO Moscow, Russia
entry Font of Kindness, SMETANA, Russia

Short-list
entry Russian Yoga School, Zebra Hero, Russia

K4 Viral Campaign

Bronze
entry Russian Yoga School, Zebra Hero, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia

K5 Brand Launch / Re-launch Campaign

Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia

Bronze
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

Short-list
entry Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia

K6 Brand Loyalty Campaign

Short-list
entry Freedom is near, Movie, Russia

K7 Breakthrough on a Budget

Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

Silver
entry Survivors, BBDO Moscow, Russia
entry Dodo open source pizza, BBDO Moscow, Russia

Bronze
entry N23, Action, Russia

Short-list
entry Delivery of Fate, Ruport, Russia

K8 Selfpromo

Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia

Bronze
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

K9 Creative Strategy

Gold
entry Birds Records, BBDO Moscow, Russia

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold
entry Birds Records, BBDO Moscow, Russia

Silver
entry The Greatest Reads, Contrapunto, Russia
entry All At Once, Voskhod, Russia

Bronze
entry Tatarka - AU, Little Big family, Uzbekistan

Short-list
entry Last rave, Zebra Hero, Russia

N2 Audio branded content

Gold
entry Birds Records, BBDO Moscow, Russia

N3 Interactive branded content

Gold
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

N4 Branded events

Short-list
entry Trash talk, Nord DDB Riga, Latvia

N5 Brand experience

Gold
entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia

Silver
entry Wheelchange Tours, FCB Lisbon, Portugal

Short-list
entry Dodo open source pizza, BBDO Moscow, Russia

Special prize - Appreciation award
entry Wheelchange Tours, FCB Lisbon, Portugal

O. OUTDOOR

O1 Billboards

Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

O4 Ambient

Bronze
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Coming OutDoor, FCB Lisbon, Portugal
entry My Name Is Enough, Doping Creative Agency, Armenia

Short-list
entry We Are Siberia, TUTKOVBUDKOV, Russia

O5 Innovation in Оutdoor

Gold
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE

Special prize for national spirit
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE

P. PRINT

P1 Print

Silver
Серия работ The Navigate Poster, entry New York, entry Milan, entry London, entry Beijing, Leo Burnett Moscow, Russia

Bronze
entry Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary

Short-list
entry That`s how we write the history, Royal Kusto, Kazakhstan
entry Hot Dog, Not Perfect Vilnius, Lithuania
entry Turn your intensity on, Not Perfect Minsk, Belarus
entry Cashless, Endorphin, Azerbaijan
entry A Regular Weapon, Possible Moscow, Russia

P4 Print Craft

Gold
entry Equal Colors, White Rabbit Budapest, Hungary

Short-list
Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy

R. RADIO & AUDIO

R1 Radio & Streaming

Gold
entry Birds Records, BBDO Moscow, Russia

Short-list
entry Sea of ideas, Leo Burnett Ukraine, Ukraine

R2 Excellence in Audio

Short-list
entry The sound of Indifference, watergunz, Georgia

MARKETING

A. BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience

Silver
entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia

Short-list
entry N23, Action, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry AI Versus, Voskhod, Russia

A3 Technology & Touchpoints

Bronze
entry AI Versus, Voskhod, Russia

Short-list
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

А4 Consumer Engagement

Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia

Short-list
entry N23, Action, Russia
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Let's beer more local, GREAT, Russia
entry The taste of Moscow, Marvelous, Russia

A5 Strategy

Gold
entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)

Silver
entry Birds Records, BBDO Moscow, Russia

A6 Campaign

Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia

Short-list
entry Russian Yoga School, Zebra Hero, Russia

A7 Breakthrough on a Budget

Gold
entry N23, Action, Russia

Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus

Bronze
entry Delivery of Fate, Ruport, Russia

Short-list
entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)

C. PR

C1 PR Practices & Technics

Silver
entry A Team of One, Loong, China

Bronze
entry N23, Action, Russia

C2 Digital & Social

Silver
entry Russian Yoga School, Zebra Hero, Russia

Short-list
entry AI Versus, Voskhod, Russia

C3 Influencer

Silver
entry Birds Records, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

Short-list
entry Russian Yoga School, Zebra Hero, Russia

C5 Campaign

Short-list
entry VOKA SMARTFAKE, TDI GROUP, Belarus

H. DIRECT

H1 Channels

Silver
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

Bronze
entry N23, Action, Russia

Short-list
entry Our Sea, Possible Moscow x Suprematika, Russia

H3 Digital & Social

Bronze
entry UFC CHATBOT, Outofthebox, Russia

H4 Strategy

Gold
entry N23, Action, Russia

H5 Campaign

Gold
entry Birds Records, BBDO Moscow, Russia

I. INNOVATIONS

I1 Innovations

Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia

Bronze
entry Birds Records, BBDO Moscow, Russia

Short-list
entry Dodo open source pizza, BBDO Moscow, Russia

Special prize for craziness
entry DeepBogusky, Andrey Tyukavkin, Latvia

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness

Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia

E2 Long-term Creative Effectiveness

Short-list
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

E3 Breakthrough on a Budget

Gold
entry VOKA SMARTFAKE, TDI GROUP, Belarus

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Gold
entry Kurnaya izba, Terminal design, Russia

Silver
entry Tashkent City Identity Design, MA'NO Branding, Uzbekistan

Bronze
entry OSOM, Voskhod, Russia
entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
entry ME'MOR Architects Award, MA'NO Branding, Uzbekistan

Short-list
entry Digital Chain rebranding, Digital Chain, Cyprus

B2 Rebrand / Refresh of an Еxisting Brand

Silver
entry Kaspersky rebranding, Plenum.CX, Russia

Short-list
entry Forest Cats Redesign, 13 floor, Russia
entry ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania
entry Norebo, Ermolaev Bureau, Russia
entry Lamoda Rebranding, Shuka Design, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia

B3 Promotional Printed Materials

Bronze
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry deSidera, Acqua, Italy

B4 Promotional Item Design

Bronze
entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)

Short-list
entry Digital Detox Line, Not Perfect Riga, Latvia
entry Yellow and white press, Salmon Graphics, Belarus

B5 Brand Environment & Experience Design

Bronze
entry The Peak, The Embassy, Italy

Short-list
entry Nova Artizana, OTVETDESIGN, Russia
entry Kaspersky rebranding, Plenum.CX, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia

B7 Design Craft

Bronze
entry #VictoryFont May, RT, Russia

Short-list
entry OSOM, Voskhod, Russia

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Bronze
entry See the Future through Our Eyes, Possible Moscow, Russia

Short-list
entry Trip In The Dark, Voskhod, Russia

Q3 Social Media Design

Bronze
entry #VictoryFont May, RT, Russia

Q4 Design of virtual promo-tools

Short-list
entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold
entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden

Silver
entry Woodker, PG Brand Reforming Poland, Poland/Belarus
entry Premiere of Taste, Depot branding agency, Russia

Bronze
entry Like a bird, OTVETDESIGN, Russia

Short-list
entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
entry Dzuba, LOGA BIGA, Belarus
entry Yo&Go, Depot branding agency, Russia
entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia

X2 Packaging of non-food products

Gold
entry N23, Action, Russia
entry BRITE, Depot branding agency, Russia

Bronze
entry Canonpharma, REPINA branding, Russia

Short-list
entry WonderLab, Depot branding agency, Russia

X3 Innovation in Рackaging

Short-list
entry Zombeer - beer packaging, SLD Agency, Russia
entry Jägermeister custom label, Panda Digital, Russia
entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan

PRIZES OF MASS MEDIA JURY
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Traces, AIDA Pioneer, Belarus
entry Taxi on batteries, AIDA Pioneer, Belarus
entry Art of Quarantine, Looma, Ukraine
entry BALKONYARTIST, The Smarts, Bulgaria
entry FlyHome, TUTKOVBUDKOV, Russia