Rezultate cautare
Alexandra Bombita si Maria Guseth, tineri Lei in Design la Cannes: In general, e bine sa mergi pe conceptul KISS (keep it stupid simple), ceea ce am aplicat doar partial
3 Lei pentru Romania pana acum la Cannes Lions 2016. 5 dintre categoriile de concurs si-au primit ieri castigatorii
Joris Evers, VP Netflix EMEA: In the past, when we came into new markets, we built a local version of Netflix for each of the countries that we launched into. What we did in January was the opposite
kort, o interpretare modernă la ceva basic. ”Ne mutăm kortul acolo unde este nevoie, îl cărăm cu noi, în spate, peste tot”
Fondatorul trupei “Londonbeat” vine la Bucuresti sa explice cum muzica te poate face mai eficient la birou
[Dubla Provocare Carrefour: Participantii] Andreea Barsan: Fiecare brief pleaca din loc insotit de cele mai nesuferite clisee. Pentru a te elibera de ele, trebuie sa petreci cat mai mult timp pe research
[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with
[IQ-ul creativ din publicitate] Roxana Dragomir: Undeva scartaie ceva; cand e prea multa creativitate si originalitate, nu e bine
[FIBRA Jury] Bruno Luglio: Ideas that push social boundaries, save businesses or reinvent advertising altogether, those are the ones festivals should look closer for
[FIBRA Jury] Robert Nagy (HEAVY): Good work is basically about challenging conventions and pushing a client to do something brave
Matei Schwartz (cns | Creative Factory): Niciunul dintre noi nu a lucrat vreodata in publicitate si ne place sa credem ca si acum facem parte dintr-o industrie mai degraba paralela, careia advertising-ul incepe sa-i ceara ajutorul
[PR creativ] Claudia Mihalascu, Ogilvy PR: Foarte mult timp, PR-ul a fost desconsiderat in termeni creativi, comparativ cu industria de advertising
Charlie Coney (Head of Creative, EMEA, Golin): Creative directors within the PR industry are still a relatively rare breed
Alina Ionescu (Performance Manager, Starcom): In performance, sintagma cu caracter axiomatic este "Quality over Quantity"
Jazz 8 si Kent Archie sunt The Bridge Committee. "Identitatea noastra e simpla: Galati colt cu Cleveland"
Brandingul si re-re-re-brandingul Romaniei postcomuniste. Alina Dolea: Suntem inca in plin proces de redefinire a identitatii nationale
[Consumer Report] Starcom: Incercand sa ducem mai departe observatiile marketerilor, alaturi de informatiile din Consumer Report, am actionat ca “human experience company”
Paulo Garcia (Owner & CD, Zombie Studio): To better attend the demand we get from all parts of the world, we are opening the first European Zombie branch


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