Rezultate cautare
[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more
A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”
A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”
[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising
A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”
A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”
[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment
[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows
[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency
Ewelina Ciach (SAP Hybris): Advertisers struggle to adapt to this new trend which condemns intrusive marketing
Returning to illustration, after a detour in copywriting, client service & strategy. Wendy MacNaughton and her story
Kevin Roberts, presedintele Saatchi & Saatchi, crede ca dezbaterea despre discriminarea de gen s-a terminat. Sefii il contrazic















![[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market](https://media.iqads.ro/2016/04/radinka-danilov-ruskin-hunt-cover-410.jpg)

![[FIBRA Jury] Wendy Richardson (72andSunny Amsterdam): Make work to please yourself and what you stand for, not just for the industry](https://media.iqads.ro/2016/03/img-5903-cover-410.jpg)









